Job Description

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We are seeking a talented and experienced Digital Marketing - SEO/SEM Executive to join our digital marketing team. The ideal candidate will be passionate about SEO and possess a deep understanding of search engine algorithms and best practices. As an SEO Specialist, you will play a crucial role in improving our website's organic visibility, driving traffic, and enhancing overall online presence.

Roles and Responsibilities:

• Develop & Manage Advertisements on Google & Meta as per changing audience.
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Conduct thorough keyword research to identify high-value search terms and phrases relevant to our target audience and business objectives.
• Perform on-page optimization, including optimizing meta tags, headings, and content, to improve search engine rankings and user experience.
• Develop and execute content strategies that align with SEO best practices, including creating high-quality, optimized content for website pages, blogs, and other digital assets.
• Implement technical SEO best practices to improve website performance, visibility, ranking, including site speed, mobile-friendliness, and crawl ability.
• Manage and execute link building campaigns to acquire high-quality backlinks and improve the website's authority and credibility.
• Monitor and analyze SEO performance using tools such as Google Analytics and Search Console, and provide regular reports on key metrics and insights.
• Collaborate with cross-functional teams, including content marketing & web development to ensure alignment of SEO strategies with overall marketing objectives.
• Continuously test and iterate on SEO strategies to drive continuous improvement and achieve business goals.

Job Type: Full-time

Pay: ?20,000.00 - ?30,000.00 per month

Benefits:

• Leave encashment

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus
• Yearly bonus

Education:

• Bachelor's (Required)

Experience:

• Google Ads and Meta Ads: 1 year (Required)
• SEO: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person