Job Description

KONE is a global leader in the elevator and escalator industry: our job is to make the worlds cities better places to live. At KONE, our mission is to improve the flow of urban life. As a global leader in the elevator and escalator industry, KONE provides elevators, escalators, and automatic building doors, as well as solutions for maintenance and modernization, which add value to the life cycle of any building.We are seeking a highly motivated Digital Marketing, Senior Specialist to develop the digital marketing capabilities at KONE, reporting to the Head of Customer Marketing.Responsibilities and Key Activities:This individual will be responsible for developing and executing digital marketing strategies that support KONEs growth agenda and contributing to the improvement of the digital marketing maturity across KONE. This individual will work with the Digital Marketing Hub, a centralized team supporting area and frontline marketing execution, area and frontline marketing teams and other teams across KONE to support digital marketing. In addition to being a global expert on digital marketing, the role will be the connection between the regions, the global team, and other key stakeholders with a focus on APM and Greater China. This role requires the ability to think strategically to understand business goals and support with deep digital marketing expertise. The individual must have a strong can-do attitude and be a great communicator and collaborator, coaching and supporting the regions in all aspects of digital marketing while driving global strategies.Your key responsibilities:

• Act as a digital marketing leader influencing across the organization and proactively sharing learnings from trying new things.
• Coach and support areas, on all digital marketing competencies to drive business performance.
• Work closely with countries in Asia Pacific, Middle East, Africa and Greater China to develop and execute a digital marketing strategy that delivers tangible results.
• Use different digital marketing tactics, activities, tools, and channels to drive global brand strength, sales power, and profitable growth.
• Use performance data and industry best practice to build global digital marketing strategies with a result driven mindset, providing information, analysis, and feedback.
• Connect local initiatives across KONE to scale successes and drive maturity in digital marketing across the organization.
• Management of relationships with external vendors and agencies
• Participate as a digital marketing expert in communication, branding and events as needed.

To succeed in this role, you should have:

• A proven record of building digital marketing strategies and hands on delivery to drive business outcomes.
• Experience collaborating with local teams and global teams and be willing to try new things.
• Be a change leader and able to influence stakeholders across the organization while implementing change.
• Have strong strategic thinking skills, along with the ability to execute both long-term initiatives and quick wins that drive business results.
• Excellent collaboration and communication skills, as well as the ability to analyse marketing performance data to optimize outcomes.
• Conceptual thinking & creativity with a strong commercial mindset
• Excellent critical thinking skills and an ability to identify solutions to deliver business outcomes.
• Ability to think creatively and deliver high-performing digital marketing.
• Excellent analytical, creative, and planning skills to drive on time delivery and creative innovation.

Requirements for the candidates:

• 5+ years of relevant experience in digital marketing
• Direct experience in popular digital marketing and web tools, including Google Ads, Google Analytics, Google Tag Manager, Facebook Business Manager, LinkedIn Advertising, CMS platforms (SDL Tridion), Marketing Automation tools (Salesforce Marketing Cloud).
• A history of producing quantifiable results in digital, including but not limited to; demand generation, inbound marketing, digital advertising, social media, Search Engine Marketing (SEO and SEA), WhatsApp marketing, conversion optimization, reporting and analytics.
• Demonstratable experience with digital marketing norms and trends in different countries
• Experience as a project manager in a matrixed, multinational company.
• Experience working with designers, developers, and IT.
• Experience in UX design and management, creating end-to-end user journeys across complex websites.
• Experience working with Salesforce CRM and the wider Salesforce ecosystem.

Its also a benefit if you have:

• Passion for staying up to date on digital marketing trends and best practices.
• Experience working in a global organization with multiple stakeholders across many markets.
• Familiarity with agile ways of working, including planning and cross functional teams.
• A team mentality with the ability to work collaboratively to run things independently and proactively, sometimes in ambiguous situations.

If you are interested in this position, please send your CV and application.At KONE, we are focused on creating an innovative and collaborative working culture where we value the contribution of each individual. Employee engagement is a key focus area for us and we encourage participation and the sharing of information and ideas. Sustainability is an integral part of our culture and the daily practice. We follow ethical business practices and we seek to develop a culture of working together where co-workers trust and respect each other and good performance is recognized. In being a great place to work, we are proud to offer a range of experiences and opportunities that will help you to achieve your career and personal goals and enable you to live a healthy and balanced life.Read more on

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