Job Description

Job Responsibilities: - Make an overall plan and strategy for generating online demand by exploring all the social and digital media for the selected brands.- Have a target based plan and working out RoI on all the promotions put together.- Develop and run paid and unpaid social media (FB, Instagram, Youtube, Twitter, Linkdin, etc) advertisements/campaigns eg. PPC, like campaigns etc.- Ideate and execute multiple online advertisement campaigns.- Have an idea of e-commerce and work closely with the e-commerce department for all the need based requirements.- Explore all the third party online platforms for listing of the brands.- Manage research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior. Finding the relevant keywords, most searched words in the category and daily hits etc.- Develop a total understanding of online target audience and mindset modes. Targeting the consumer by geography, pin code, age, gender, online behavior etc.- Managing all social media forums of all the brands and company with regular posts and engagement campaigns.- Search engine optimization- Managing the website (basic functioning) with backend software.- Provide Campaign performance reporting and analysis like CTR, Conversion rate etc- Evaluating customer research/ market condition& customer data- Strong understating of current digital marketing Concepts & Strategy / best practice- Analytical mindset & critical thinking- Identify leaders & influencers (Internal & External) & engage them in brand activities- Liaise with Marketing and Sales team to ensure brand consistency- Providing insights on the market updates!- Be available as a resource for Digital Senior Marketing Executive who need assistance withcompleting various projects, when comes to increasing traffic to ecommerce Platforms.- Work closely with global marketing team on daily basisDevelop Integrated Marketing Plan and execute Campaigns effectively and analyze reportand provide to Senior Digital Marketing Executive- Manage the digital marketing calendar/ posts to grow the social media presence and increase overall brand awareness and consideration on the brand which leads to traffic to ecommerce Platforms.- Work under the direction of a Senior Digital Marketing Executive to help reach the company\'s marketing goals and objectives- Deliver relevant campaign insights to drive development of new initiatives and optimization of existing strategies- Enter digital marketing data into spreadsheets and help to create data and reporting records for Digital Senior Marketing Executive and Digital Marketing Head- Build and launch Digital Ads along with Digital Marketing Head, help create weekly and monthly reports- Monitor the performance of social media platforms through regular reportingRequirement:- Manage to all online activities in relation to traffic acquisition, sales, conversation 7 A? B testing & reporting- Support & participating on training & other corporate activities- Should be able to identify brand rule violation on associate website & their social media handles- Strong verbal and written communication skill are required- Exposure to working across PR & Influencer marketing- Digital Agency would be a plus point.- Must possess creativity and an analytical mind-set- Strong knowledge of Audience & Buyer Persona Development via digital- Strong verbal and written communication skill are required- Able to work remotely- Understanding of working within a consumer goods environment- Experience in digital marketing Agency and project management would be advantageous- Connection with local celebrities would be a plus point.- Worked on a successful Digital Campaigns.- Strong interpersonal skills, people management, time management & attention to detailQualifications : - Bachelor\'s degree and proven experience within content & digital marketing- Experience : - Min 2 years- experience in a similar role within the B2C industry or digital agency is essential- Mandatory Experience :- Hands-on experience in skincare products and has worked with influencers and bloggers for skincare products mandatory. Paid campaigns, Social media, and E-commerce management. (ref:updazz.com)

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