Job Description

Digital Marketing - Opportunity to make a positive impact- Opportunity within a company with a solid track record of performance- Leadership Role- Our client believes in empowerment & accountability. With a positive and challenging environment, we provide wonderful opportunity for the people who dare to fail, prepared to achieve, prone to growthThe JobYour Responsibilities will include :- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.- Creating and managing all marketing material and collateral in line with brand direction.- Implementing online marketing activities including social media, SEO/SEM, demand generation, leads generation, etc.- Tracking effectiveness of various campaigns and course correcting as required.- Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets.- Leading the planning and implementation of PR and initiatives related to the brand.- Developing and executing CSR programs as well as conducting periodic program reviews to assess outcomes and effectiveness.- Acting as the focal point for the Company's CSR initiatives in the geography and building relationships with community partners and key stakeholders.- Staying abreast of relevant research, trends in the areas of focus and promoting best practices.- Promoting employee volunteering initiatives in coordination with internal stakeholders.- Driving budget & monitoring spend to deliver results in line with planned objectives.- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.- Reviewing and optimizing the design and content of all online assets including the company website and social media pages.- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.- Using A/B testing to optimize digital marketing performance.- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.Ideal CandidateSkills Required :- You have at least 1 year experience ideally in Marketing Communications, CSR or Digital Marketing within Healthcare & Lifesciences industry.- Experience within would be a strong advantage.- You are a strong networker & relationship builder- You are highly goal driven and work well in fast paced environments- You are a strong team player who can manage multiple stakeholders (ref:updazz.com)