Job Description

Role and Responsibilities:- Lead and develop effective paid search strategies- Launch and optimize various PPC campaigns- Work closely with management and develop Digital Media GTM Strategy and produce results.- Oversee accounts on search platforms (e.g. Google AdWords, Meta, YouTube, etc.)- Build relevant in keyword selection and audience targeting- Monitor budget and adjust bids to gain better ROI. - Track KPIs to assess performance and pinpoint issues.- Produce reports for management (e.g. dashboards).- Write attractive and concise copy for adverts.- Suggest and develop new campaigns across multiple channels.- Maintain partnerships with PPC ad platforms and vendors.- Find ways to reduce risk of click fraud.- Keep abreast of PPC and SEM trends.Requirements and skills :- Proven experience as a PPC Manager or Digital Marketing Specialist.- Have 4+ years relevant exposure in handling SAAS Products PPC Accounts Have- 3+ years relevant exposure in building and implementing SEO Audits and practices.- Experience in data analysis and reporting.- Knowledge of SEO and digital marketing concepts.- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.- Working knowledge of analytics tools (Google Analytics/Tableau/WebTrends etc.).- Understanding of HTML and XML is a plus- Proficient in MS Office (particularly Excel).- Excellent communication skills.- Analytical thinking with strong math skills.- Any graduate & post Graduate in Marketing, Digital Media or a related field; AdWords certification is a plus (ref:updazz.com)

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