Job Description

Content Creation and Management:

• Blog posts: Writing informative and engaging articles on topics related to the steel industry, such as product applications, industry trends, and company news.
• Social media content: Creating and scheduling engaging content for social media platforms like LinkedIn, Twitter, and Facebook.
• Website content: Ensuring the website\'s content is up-to-date, informative, and optimized for search engines.
• Case studies: Developing case studies showcasing successful steel projects and applications.

2. Search Engine Optimization (SEO):

• Keyword research: Identifying relevant keywords and phrases to target in website content and marketing campaigns.
• On-page optimization: Optimizing website elements like titles, meta descriptions, and headings to improve search engine rankings.
• Off-page optimization: Building backlinks from reputable websites to increase website authority.

3. Pay-Per-Click (PPC) Advertising:

• Campaign creation: Setting up and managing PPC campaigns on platforms like Google Ads and Bing Ads.
• Keyword targeting: Targeting relevant keywords to reach the right audience.
• Ad copy writing: Creating compelling ad copy that attracts clicks and conversions.

4. Social Media Marketing:

• Community management: Engaging with the target audience on social media platforms.
• Social media advertising: Creating and running targeted social media ad campaigns.
• Analytics: Tracking social media performance and making data-driven decisions.

5. Email Marketing:

• Newsletter creation: Designing and sending regular email newsletters to subscribers.
• Segmentation: Segmenting the email list to send targeted content.
• A/B testing: Testing different email subject lines, content, and calls to action to improve open rates and click-through rates.

6. Lead Generation:

• Landing page creation: Designing and optimizing landing pages for lead generation.
• Lead nurturing: Developing and implementing lead nurturing campaigns to convert leads into customers.

7. Website Analytics:

• Tracking website performance: Using tools like Google Analytics to track website traffic, user behavior, and conversions.
• Reporting: Analyzing website data and providing regular reports to stakeholders.

8. Brand Awareness:

• Brand messaging: Developing and maintaining a consistent brand message across all marketing channels.
• Public relations: Building relationships with media outlets to generate positive press coverage.

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