Job Description

Job Summary:

We are seeking a highly organized and motivated Digital Marketing Project Coordinator to join our team. The ideal candidate will play a key role in supporting the execution and management of digital marketing campaigns across multiple platforms. This role involves coordinating between various departments, tracking progress, and ensuring that marketing projects are delivered on time and meet quality standards. The candidate should have a strong understanding of digital marketing strategies and excellent communication skills.

Key Responsibilities:

• Project Coordination :
• Manage and coordinate the end-to-end execution of digital marketing campaigns, including email, social media, paid ads, SEO, and content marketing.
• Serve as the point of contact between marketing teams, creative departments, and external vendors to ensure timely delivery.
• Monitor project timelines, milestones, and deliverables, ensuring all campaigns are executed on schedule.
• Assist in developing project plans, defining scopes, and setting objectives for various digital campaigns.
• Quarterly Campaign Planning :
• Work closely with the marketing manager to develop a comprehensive quarterly digital marketing campaign plan that aligns with overall business goals and marketing objectives.
• Define key deliverables, timelines, and performance metrics (KPIs) for each campaign.
• Collaborate with the content, design, and SEO teams to ensure each quarterly campaign has a cohesive theme and consistent messaging.
• Regularly review the success of ongoing campaigns and adjust the quarterly plan as needed to optimize performance.
• Campaign Execution & Optimization :
• Oversee the implementation of the quarterly campaign plan across channels like Google Ads, Facebook, Instagram, LinkedIn, and more.
• Track and report on campaign performance metrics, including engagement, conversion rates, traffic, and ROI.
• Collaborate with the SEO team to enhance campaign visibility through keyword optimization, backlinks, and content strategies.
• Adjust campaign elements as needed to optimize performance based on data insights.
• Content & Asset Coordination :
• Coordinate the creation and distribution of campaign content, including blogs, emails, social media posts, and landing pages.
• Work with designers and copywriters to ensure all digital assets are aligned with the campaign's strategy and brand guidelines.
• Ensure that all content is optimized for SEO and user engagement.
• Reporting & Communication :
• Prepare and distribute project status reports to the marketing manager and relevant stakeholders.
• Maintain clear and constant communication with internal teams and clients, ensuring transparency and alignment with goals.
• Provide detailed analysis and reports on the performance of each quarterly campaign, with recommendations for improvement in future campaigns.

Qualifications:

• Bachelor's degree in marketing, business, communications, or a related field.
• 2+ years of experience in digital marketing or project coordination.
• Strong understanding of digital marketing concepts including SEO, SEM, email marketing, content marketing, and social media management.
• Familiarity with tools such as Google Analytics, Google Ads, SEO tools (SEMrush, Moz), project management software (Trello, Asana), and social media management tools.
• Excellent organizational skills and the ability to manage multiple tasks simultaneously.
• Strong verbal and written communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in Microsoft Office and G Suite applications.

Job Type: Full-time

Pay: From ?20,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Quarterly bonus

Work Location: In person