Job Description

Job Title : Digital Marketing SpecialistExperience : 3-5 YearsLocation : Coimbatore or Bangalore :Overview : We are seeking a skilled and creative Digital Marketing Specialist with 3-5 years of experience, excellent designing skills, and substantial experience in managing company accounts on various social media platforms. The ideal candidate will be based in either Coimbatore or Bangalore and will play a crucial role in enhancing our online presence and driving our digital marketing efforts.Key Responsibilities :- Develop, implement, and manage social media strategies.- Create and curate engaging content across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)- Monitor and analyze social media performance using analytics tools to optimize campaigns.- Respond to customer inquiries and engage with followers to build community and boost brand loyalty.- Design visually appealing graphics, infographics, and other digital assets for social media, websites, and marketing campaigns.- Collaborate with the content team to create compelling and high-quality written content.- Ensure all content aligns with the brand\'s voice and identity.- Plan and execute digital marketing campaigns, including email marketing, SEO/SEM, and PPC advertising.- Track and measure the performance of all digital marketing campaigns and report on ROI and KPIs.- Stay up-to-date with the latest digital marketing trends and best practices.- Maintain and update the company website to ensure it is optimized for search engines and user experience.- Work with web developers to improve site functionality and aesthetics.- Utilize tools like Google Analytics, social media analytics, and other marketing software to track and analyze campaign performance.- Prepare detailed reports and presentations on digital marketing activities and outcomes.Qualifications :- Bachelor\'s degree in Marketing, Communications, Graphic Design, or a related field.- 3-5 years of experience in digital marketing, with a focus on social media management and content creation.- Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).- Experience with social media management tools (e.g., Hootsuite, Buffer).- Strong understanding of SEO, SEM, and PPC advertising.- Excellent written and verbal communication skills.- Creative thinking and problem-solving abilities.- Ability to work independently and as part of a team. (ref:updazz.com)

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