Job Description

:

We are looking for a dynamic and results-driven Digital Marketing Specialist to join our team. The ideal candidate will have a solid understanding of digital marketing channels and strategies and will be responsible for executing campaigns across multiple platforms to drive engagement, increase brand awareness, and generate leads. You'll work closely with the content, design, and product teams to deliver effective marketing initiatives.

Responsibilities:

• Plan, execute, and optimize digital marketing campaigns, including SEO, SEM, social media, email marketing, and display advertising
• Develop and manage content for the company's website, blog, and social media platforms
• Monitor and analyze campaign performance using tools like Google Analytics, and provide insights to improve results
• Conduct keyword research, competitive analysis, and optimize website content for SEO
• Manage paid ad campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads
• Build and segment email lists, create engaging newsletters, and optimize email campaigns
• Collaborate with cross-functional teams to align marketing efforts with business goals
• Stay updated with the latest digital marketing trends and tools

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum 1 year of experience in digital marketing
• Strong understanding of digital marketing channels and strategies, including SEO, PPC, social media, and email marketing
• Proficiency in Google Analytics, Google Ads, Facebook Business Manager, and SEO tools
• Experience with content management systems (CMS) such as WordPress
• Excellent communication and analytical skills
• Ability to create and manage engaging content across digital platforms

Preferred Skills:

• Knowledge of Adobe Creative Suite or Canva for creating visuals
• Experience with CRM software and marketing automation tools (e.g., HubSpot, Mailchimp)
• Familiarity with A/B testing and data-driven optimization strategies
• Basic knowledge of HTML/CSS for website content updates

Benefits:

• Competitive salary and performance-based incentives
• Flexible work environment with remote options
• Opportunities for skill development and professional growth
• Collaborative and supportive team culture

Job Types: Full-time, Permanent, Fresher, Internship

Pay: ?2,000.00 - ?35,000.00 per month

Supplemental Pay:

• Performance bonus

Work Location: In person