Job Description

• Short-form Video Content : This format continues to dominate social media, with platforms like TikTok, Instagram Reels, and YouTube Shorts driving engagement. In 2024, it's crucial to incorporate short videos into your strategy, as they resonate well with audiences and can significantly boost brand visibility. About 53% of marketers are investing in short-form video content this year 8 7 .
• Social Media Shopping : There is a growing trend toward normalizing e-commerce on social platforms. Many consumers, particularly Gen Z, prefer discovering new products through social media rather than traditional websites. Therefore, investing in social media shopping tools will be essential to capture this audience 6 3 .
• AI-Driven Tools : The integration of artificial intelligence in marketing strategies is expected to rise. AI can help with content creation, audience targeting, and data analytics, streamlining processes and allowing for a more personalized customer experience 9 10 .
• Social Media Search Optimization : With the rising usage of platforms like TikTok and Instagram for search purposes, optimizing your content for discoverability is vital. This includes using relevant keywords in your posts, captions, and metadata to improve visibility 10 5 .
• Focus on Authenticity and Brand Values : Consumers increasingly expect brands to align with their values. Content that genuinely reflects your brand's principles can drive loyalty and customer retention. Approximately 45% of marketers will increase their investment in showcasing brand values through content 7 8 .
• Influencer Partnerships : Influencer marketing remains a crucial strategy, with many brands collaborating with micro-influencers to achieve higher engagement rates at a fraction of the cost of working with larger influencers. This tactic not only broadens reach but also builds trust with the audience 3 8 .
• Community Building : Engaging with your audience to build a loyal community is essential. Social media marketing is about creating relationships, and fostering dialogue will be key to maintaining relevance and customer loyalty in 2024 2 4 .
• Video and Live Streaming : Longer videos and live streams are gaining traction as platforms like X (formerly Twitter) evolve into content-rich environments akin to traditional media. Utilizing these formats can help you better engage your audience and provide real-time interaction opportunities 10 3 .

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?40,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Paid sick time
• Provident Fund

Supplemental Pay:

• Performance bonus

Work Location: In person