Job Description

Role and Responsibilities :1- Launch and optimize various PPC campaigns2- Oversee accounts on search platforms (e.g. Google AdWords, Meta, YouTube, etc.)3- Monitor budget and adjust bids to gain better ROI.4- Produce reports for management (e.g. dashboards)5- Maintain partnerships with PPC ad platforms and vendors.6- Develop and manage the research budget, ensuring cost-effective use of resources.7- Lead, mentor, and develop the research team, fostering a collaborative and innovative work environment.8- Conduct regular performance reviews, providing constructive feedback and development opportunities.Requirements and skills :- Proven experience as a PPC Manager or Digital Marketing Specialist.- Team handling experience is a must.- Have 5+ years relevant exposure in handling SAAS Products PPC Accounts Have- 3+ years relevant exposure in building and implementing SEO Audits and practices.- Experience in data analysis and reporting.- Knowledge of SEO and digital marketing concepts.- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.- Working knowledge of analytics tools (Google Analytics/Tableau/Web Trends etc.).- Proficient in MS Office (particularly Excel).- Excellent communication skills.- Any graduate & post Graduate in Marketing, Digital Media or a related field; AdWords certification is a plus (ref:updazz.com)

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