Job Description

Job Title: Digital Marketing Manager

Location: Cherlapally, Hyderabad.

Department: Marketing and Branding

Reports To: Head of Marketing and Branding

Job Summary:

The Digital Marketing Manager is responsible for developing, implementing, and optimizing comprehensive digital marketing strategies across all online channels. This role combines expertise in SEO, social media, email marketing, and PPC to drive traffic, engagement, and conversions. The ideal candidate is a versatile digital marketer with a strong analytical mindset and a passion for delivering measurable results.

Key Responsibilities:
SEO & Content Optimization:

• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic.
• Optimize website content, blog posts, and landing pages to align with SEO best practices.
• Monitor and analyze SEO performance, making data-driven adjustments to improve visibility and rankings.

Social Media Management:

• Develop and execute social media strategies across multiple platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to increase brand awareness and engagement.
• Create and curate engaging content, including text, images, and video, that aligns with brand messaging.
• Monitor social media channels, engage with the audience, and respond to comments and messages in a timely manner.
• Analyze social media performance and adjust strategies based on metrics and audience insights.

Email Marketing:

• Design, implement, and optimize email marketing campaigns to nurture leads and maintain customer engagement.
• Segment email lists and tailor messaging to specific audience segments for targeted communication.
• Conduct A/B testing to improve open rates, click-through rates, and conversions.
• Ensure email campaigns comply with best practices and relevant regulations (e.g., GDPR, CAN-SPAM).

Job Type: Full-time

Pay: ?9,544.20 - ?42,516.48 per month

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 6 years (Preferred)
• total work: 3 years (Preferred)

Work Location: In person