Job Description

Roles and Responsibilities

• Strategy Development
• Design and implement digital marketing strategies aligned with business objectives.
• Identify target audiences and create customer personas.
• Campaign Management
• Plan and execute campaigns across digital channels, including social media, email, search engines, and display ads.
• Monitor and optimize campaigns for maximum ROI.
• Search Engine Optimization (SEO) & Content Marketing
• Oversee SEO efforts to improve organic search rankings.
• Develop and manage content marketing strategies, including blog posts, videos, and infographics.
• Social Media Management
• Manage social media platforms to increase brand engagement and followers.
• Analyze social media performance and adjust strategies accordingly.
• Data Analysis and Reporting
• Use analytics tools (e.g., Google Analytics) to track campaign performance.
• Generate reports and insights to guide future strategies.
• Pay-Per-Click (PPC) Advertising
• Manage PPC campaigns on platforms like Google Ads and social media.
• Optimize ad spend for cost-effective lead generation.
• Email Marketing
• Develop email marketing campaigns to nurture leads and retain customers.
• Monitor email open rates, click-through rates, and conversions.
• Team Collaboration and Leadership
• Coordinate with content creators, designers, and developers to execute campaigns.
• Manage and guide the digital marketing team.
• Budget Management
• Allocate and monitor budgets for digital marketing initiatives.
• Ensure campaigns stay within budget while achieving objectives.
• Staying Updated with Trends
• Stay informed about emerging digital marketing trends, tools, and technologies.
• Implement innovative strategies to maintain a competitive edge.

Job Types: Full-time, Permanent

Pay: From ?15,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Experience:

• total work: 1 year (Preferred)

Work Location: In person