& Key Responsibilities: 1. Establish and execute a comprehensive digital marketing strategy to distribute content and promote the company\'s courses and training programs. 2. Work with a team of writers, marketers, and other stakeholders to maintain the Company\xe2\x80\x99s digital presence 3. Maintain consistent brand messaging across all paid, owned & earned media channels 4. Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns 5. Manage and optimize digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc. 6. Monitor and analyze the performance of digital marketing campaigns using analytics tools (Google Analytics, Facebook Insights, etc.) and provide actionable insights for improvement. 7. Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs 8. Content Management for social media channels (Facebook, Twitter, LinkedIn, Instagram, etc.) to increase brand visibility and engagement, collaborating with existing content creation team 9. Collaborate with internal teams to develop marketing collaterals, landing pages, and other materials to support digital marketing efforts. 10. Stay updated with the latest trends and best practices in digital marketing, education technology, and online learning platforms. Job Requirements: Mandatory Functional Skills: 1. Proven experience developing and executing digital marketing strategies, preferably in the education or eLearning industry. 2. Strong understanding of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) and experience in managing advertising campaigns. 3. Proficiency in content creation and social media management across various platforms. 4. Excellent analytical skills and ability to interpret data to drive marketing decisions. 5. Experience with marketing automation tools and CRM systems is a plus. 6. Experience with SEO and SEM strategy and keyword research 7. Understanding of website analytics tools, such as Google Analytics Mandatory Technical Skills: 1. Familiarity with education technology platforms such as Graphy / Knorish / Pably, AiSensy is highly desirable. 2. Proficiency in using analytics tools such as Google Analytics, Facebook Insights, etc. 3. Basic knowledge of HTML/CSS and web design principles and tools like Vix etc General Expectations: 1. Excellent interpersonal skills, with the ability to collaborate with other departments 2. Ability to work independently and as part of a team in a fast-paced environment. 3. Creative thinking and problem-solving skills. 4. Social media savvy, with a passion for staying on top of trends 5. Strong sense of creativity, imagination, and innovation 6. Bachelor\xe2\x80\x99s degree in marketing, Communications, or a related field. A relevant certification in digital marketing is a plus 7. In-depth knowledge of various social media platforms and best practices 8. Ability to analyze consumer metrics, reports, and trends Job Type: Full-time Pay: \xe2\x82\xb960,000.00 - \xe2\x82\xb970,000.00 per month Education:

• Bachelor\'s (Required)

Experience:

• Digital marketing: 2 years (Required)

Work Location: In person