Job Description

Profile: Digital Marketing ManagerExperience: 02 to 04 yearsRoles:Publishing & Engagement

• Optimize the social media account to ensure brand consistency
• Creating & Managing Social Media Accounts
• Social media publishing for clients & Dechcept with caption writing
• Edit and post videos, stories, podcasts, and audio content to online sites
• Engagement on So Run all kinds of performance ads, like Lead generation, Awareness,

traffic, engagement, Sales shopping

• social Media Platforms
• Online Reputation Management

Ads

• Do Ads planning, which includes targeting, budgeting etc
• Creating, Managing & Observing Ads on Facebook and Google
• Generating quality leads for the clients
• Management of Facebook and Google AdWords accounts, Online marketing platforms

used to generate sales

• Create online banner adverts and oversee pay per click (PPC) ad management
• Daily Leads update in Client Group

SEO & Guest Blogging

• Update blogs on website
• Website Updation
• Prepare Checklist for SEO includes DA, PA
• Check Tool integrated
• Keyword research
• On page audit
• Add backlinks in off page & guest blogging
• Track and analyze website traffic flow and provide regular internal reports

Project Co-ordination

• Write emails & messages professionally to record all discussions with the

client

• Acting as an social media account manager for all the clients
• Be the interface between the client and the operations team from contract to

completion of deliverables

• Co-ordination and Take follow ups from team, clients & vendors

Planning & Reporting

• Monthly Report analysis, generation & sharing with team & client
• Do weekly planning & wrap up of projects
• Generate Ads reports

Research & Analysis

• Monitoring and analyzing social media metrics such as engagement, reach, and

conversions to assess the effectiveness of social media campaigns.

• Evaluating the performance of email marketing campaigns, including open rates, clickthrough rates, and conversion rates, and optimizing campaigns based on this data.
• Research current trends
• Conducting keyword research to identify relevant terms and phrases that can be

targeted in search engine optimization (SEO) and pay-per-click (PPC) campaigns

• Keeping abreast of the most recent developments in digital marketing technology and

market trends.Influencer Management

• Researching and identifying influencers within the brand's niche or industry who have a

relevant and engaged audience that aligns with the brand's target demographic.

• Negotiating terms of collaboration with influencers, including compensation, deliverables,

and timeline, while ensuring that agreements are mutually beneficial for both parties.

• Collaborating with influencers to develop creative campaign concepts and strategies that

align with the brand's marketing objectives and resonate with their audience.

• Monitoring the performance of influencer campaigns in real-time, tracking metrics such as

reach, engagement, and conversions, and analyzing data to assess the effectiveness of the
campaign.

• Managing contracts and agreements with influencers, ensuring that all terms and

conditions are met, and handling any legal or logistical issues that may arise.

• Analyze the performance of influencer campaign.

Iceberg Elements - Competency Attributes ListSkills1. Fluency in English (Written and Verbally Both)
2. Time Management
3. Telephone etiquette
4. Meeting etiquette
5. Listening skills
6. Research skills
7. Analytic skills
8. Problem solving
9. CoordinationKnowledge1. Social Media
2. Performance Ads
3. SEO, SEM
4. Content marketing
5. Market Trends
6. Technology
7. Website TechnologiesSelf-Image1. Confident
2. Go-getterTraits1. Creative
2. High energy
3. Persistent
4. Willingness to learn
5. Focused
6. Team player
7. Ownership MindsetMotives1. Hungry for personal growth
2. Win-Win philosophyQualification: Bachelor's BBA, B.com, Digital marketing institute course

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