Job Description

SynapseIndia is a 23+ years old Software development company having development offices in India and USA with clients across the globe.


We are located in Noida SEZ, within 10 minutes' walk to nearest metro station.




Why work with us?


• Google partner and Microsoft partner company with certified professionals.
• MNC having clients and employees all over the world.
• Expansion plan to cross over 500 IT professionals within the next 6 months.
• Structured environment with industry leading CMMI level-5 compliant processes.
• Salaries are always paid on time , from the time company started till date.
• Despite market conditions, we have not laid off people.
• 2nd and last Saturday of every month is off for everyone.
• No night shift. People are encouraged to work within office hours during day shift.
• 100% satisfied employees . We place a high level of trust in our employees and provide them with ample growth opportunities.
• Eco-friendly workplace in order to promote health and well-being of our employees.
• Our offices are equipped with special anti-radiation and negative energy removal chips .
• We prioritize job security for every individual working in our company.
• We celebrate all festivals with enthusiasm and fun.
• Yearly appraisals . We have even given more than 100% increment for exceptional performers at times.
• We recognize and reward the top performers on a monthly basis for their outstanding performance.
• Provide benefits like Accidental and Medical Insurance.




### What we are looking for?


Role Designation -Digital Marketing Manager

Experience Range - 8+ years




### What is the work?


• Lead, mentor, and manage a team of digital marketing professionals.
• Set clear team goals, delegate tasks, and provide regular feedback.
• Foster a collaborative and high-performance work environment.
• Develop and implement comprehensive digital marketing strategies.
• Oversee the planning and execution of digital campaigns across various channels (SEO, SEM, PPC, social media, email marketing, content marketing, etc.).
• Ensure campaigns are aligned with clients' business objectives and KPIs.
• Develop and implement effective SEO strategies to improve organic search rankings and drive website traffic.
• Conduct keyword research, on-page optimization, and technical SEO audits.
• Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and other SEO software.
• Stay updated on the latest SEO trends and algorithm changes.
• Monitor, analyze, and report on the performance of digital marketing campaigns.
• Utilize analytics tools to identify trends, insights, and areas for improvement.
• Optimize campaigns for maximum ROI and effectiveness.
• Build and maintain strong relationships with clients.
• Present campaign strategies, progress reports, and performance analysis to clients.
• Address client concerns and ensure client satisfaction.
• Develop and manage the digital marketing budget.
• Allocate resources effectively to ensure optimal campaign performance.
• Monitor expenditures and adjust budgets as necessary.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies.
• Implement new and innovative strategies to stay ahead of the competition.
• Share insights and recommendations with the team and clients.
• Provide estimates for digital marketing and SEO projects.
• Offer pre-sales support by understanding client requirements and presenting tailored digital marketing solutions.
• Collaborate with the sales team to create compelling proposals and presentations.






### What skills and experience are we looking for?


• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with at least 2 years in a managerial role.
• Proven track record of managing successful digital marketing campaigns.
• Strong expertise in Search Engine Optimization (SEO) is essential for this role, as it plays a crucial part in our marketing strategies.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Proficient in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads Manager, etc.).
• Deep understanding of SEO best practices and tools (Ahrefs, SEMrush, Moz, etc.).
• Strong analytical and problem-solving skills.
• Ability to work under pressure and meet deadlines.
• Relevant certifications in digital marketing (e.g., Google AdWords, HubSpot, etc.) are a plus.