Job Description

Media Relations1 Building and maintaining relationship with Journalist and media outlets2. Writing and distributing press release to announce important news and events3 Responding to media inquires and requests for information4Organizing and facilitating media interviews5Drafting press release and organizing media briefings to generate interest and coverage.Internal Communications1Facilitating communication within the organization to ensure consistent messaging2Keeping employees informed about company news, changes and updates.3Managing internal events and communication4Responsible for all sales meeting proceedings and documentationSales Publicity and Promotion1.Responsible for sales promotion2.Creating and implementing campaigns to promote products, services and events3.Identifying opportunities for positive media coverage4Coordinating events, press conference and promotional activities5Social media management6Developing and implementing social media strategies7Monitoring and engaging with the audience on social media platform8Managing online reputation and addressing any issues that arisesCommunity Relations1.Building and maintaining relationship with local community2.Participating in community events and initiatives3. Addressing community concerns and feedbackBrand Management1.Developing and maintaining the organizations brand image and identity2.Ensuring consistency in messaging across various communication channels3.Monitoring and managing brand perceptionPublic Affairs1. Engaging with government bodies, regulators and other public entities2.Monitoring and influencing public policy and regulatory issues.Event Management1.Planning and executive events ,such as product launches, press conference and trade shows2.Coordinating logistics and managing relationship with event partnersMeasurement and Evaluation1.Measuring the effectiveness of PR campaign2.Analyzing media coverage and sentiments3.Gathering feedback and data to access the impact of communication efforts4.Conducting thorough market research to understand the target audience, competitors and industry trends5. Analyzing customer needs and pain points to tailor the messaging effectivelyMessaging and positioning1.Crafting clear and compelling messages that highlights the unique selling prepositions of the product and services2.Developing a strong positioning strategy to diffrentiate the offering in the marketContent Creation1.Developing high-quality content such as blog post, articles and white papers that showcase the expertise of the company and the value of the product or services2.Creating engaging multimedia content like video and infographics to support the messaging (visual, video, voice over and video ppt)Social Media Engagement1.Utilizing social media platform to create buzz and excitement around the upcoming product and services2.Engaging with the audience through teaser, campaigns, polls and interactive contentsPrint Media1.Responsible for designing ,printing and managing stocks for official brochures, magazine and leaflets as per the requirement by sales team2.Maintained an organized inventory printed materials, including brochures, magazines and leaflets3.Implement a system for stock level, anticipating reordering needs and avoiding stock outs4.Work closely with the sales team to understand demand pattern and adjust stock levels accordinglyInfluencer Partnership1.Collaborating with industry influencers and thought leaders to endorse or preview of the product2.Arranging for influencers to create content or reviews that highlights the benefits and featuresCustomer Testimonial and Case Studies1.Collecting and showcasing positive testimonials and case study from beta users or early adopters2.Highlighting success stories to build credibility and trust among potential customersCrisis Management1.Developing and implementing crisis communication plans to handle emergencies or negative situation2.Providing guidance to the organizations leadership during crises3.Managing communication to minimize damage to the organizations reputation4.Being prepared to respond promptly to any negative publicity and manage the companies reputation effectivelyTraining Sales Team1.Providing training material session to sales team to ensure they are well equipped with the important information so that they can answer customer query

Expertia AI Technologies