Job Description

Job Title: Digital Marketing ManagerReports to: CEOLocation: Noida Sector 63Job Summary:We are seeking an experienced Digital Marketing Manager to lead our digital marketing efforts, driving business growth through a 360-degree approach. The ideal candidate will have expertise in all aspects of digital marketing, including strategy, execution, and analysis.Key Responsibilities:1. Develop and execute comprehensive digital marketing strategies across channels (paid social, email, search, display, content marketing).2. Lead and manage a team of digital marketers, providing guidance and mentorship.3. Collaborate with cross-functional teams (creative, product, sales) to align marketing efforts.4. Analyze campaign performance, providing data-driven insights and recommendations.5. Stay up-to-date with industry trends, emerging technologies, and best practices.Competency Requirements:1. Digital Marketing Strategy:- Channel expertise (paid social, email, search, display, content marketing)- Campaign planning and execution- Budget allocation and ROI analysis2. Team Management:- Leadership and mentorship- Performance management and development- Collaboration and communication3. Channel-Specific Skills:- Paid Social: Facebook, LinkedIn, Twitter, Instagram- Email Marketing: automation, segmentation, personalization- Search Marketing: SEO, PPC, Google Analytics- Display Advertising: programmatic, native, retargeting- Content Marketing: creation, distribution, measurement4. Tools and Technologies:- Marketing automation platforms (Marketo, Pardot)- CRM systems (Salesforce)- Analytics tools (Google Analytics, Adobe Analytics)- Ad serving and tracking platforms (DoubleClick, AdRoll)- Social media management tools (Hootsuite, Sprout Social)5. Data Analysis and Reporting:- Data-driven decision making- Campaign performance analysis- ROI measurement and optimizationRequirements:1. 4+ years of experience in digital marketing management2. Bachelor\'s degree in Marketing or related field3. Proven track record of success in digital marketing4. Strong leadership and team management skills5. Excellent communication, collaboration, and problem-solving skillsNice to Have:1. Certification in digital marketing (Google Analytics, HubSpot, Facebook Blueprint)2. Experience with agile project management methodologies3. Familiarity with emerging technologies (AI, AR, VR)4.Electronics Industry ExperienceSalary:- Competitive salary range: As Per Industry standard

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