Job Description

Designation: Digital Marketing Manager (Meta & PPC)
Qualification: Bachelor's or Master's Degree in Marketing, Digital Marketing, Business Administration, Communications or a related field.
Experience: 4+ Years
Location: Ghatkopar
Roles and Responsibilities:

• Develop and execute Meta and PPC strategies: Craft and implement effective Meta (Facebook, Instagram) and PPC (Google Ads, Bing Ads) campaigns aligned with the company's business objectives to generate high-quality leads.
• Campaign management and optimization: Oversee the entire campaign lifecycle, including keyword research, ad copy creation, bidding, targeting, and landing page optimization. Continuously analyze campaign performance metrics to identify opportunities for improvement and maximize ROI.
• Lead generation and qualification: Develop lead generation strategies to attract and convert potential customers. Implement lead scoring and qualification processes to prioritize high-quality leads for sales teams.
• Budget management: Effectively allocate and manage the digital marketing budget to optimize campaign performance and achieve desired ROI.
• Data analysis and reporting: Track and analyze campaign performance metrics to measure ROI and provide actionable insights to improve campaign effectiveness.
• Stay updated on industry trends: Keep abreast of the latest trends, best practices, and algorithm updates in Meta and PPC advertising to maintain a competitive edge.

Key Skills: In-depth knowledge of Meta advertising platform (Facebook Ads, Instagram Ads) and PPC platforms (Google Ads, Bing Ads).

• Strong analytical skills and ability to interpret data to drive performance optimization.
• Excellent communication and interpersonal skills to collaborate with cross-functional teams.
• Experience with CRM software for lead management.
• Understanding of real estate market trends and customer behavior.
• Experience with A/B testing and conversion rate optimization (CRO).
• Knowledge of Google Analytics and other web analytics tools.
• Experience with bid management tools and automation platforms.
• If you are a data-driven digital marketing professional with a passion for lead generation and a proven track record of success, we encourage you to apply.

Location: Mumbai, Mumbai Suburbs, Navi Mumbai, Thane
Required Experience: 4-9 yrs
Positions: 1
Contact Person: Jobs Admin
Email ID: jobs@tmservices.co.in
Qualification:
TMS Spoc:
CTC ( What client is offering):

Team Management Services