Job Description

A UK based Growth Stage Fintech Startup that owns a Cashback App is looking for a:

Digital Marketing Manager based in Vikhroli, Mumbai

The role of the Digital Marketing Manager is to lead digital marketing campaigns of the app by working closely with Sales & Marketing teams for tactical plans and campaign management. In this role, the incumbent will address awareness and visibility of the brand, themes and campaigns for better brand recall, measurement of campaign outcomes etc.

Responsibilities

Develop and implement an effective social / digital media marketing plan and strategies across platforms: FB, Instagram, Linkedin, Twitter etc.

Draft and revise content and creatives as and when required while maintaining consistency.

Create a calendar of posts for various kind of media campaigns and manage postings.

Proactively address creative aspects related to the annual event and media calendars.

Collaborate with external agencies.

Set-up media plans for Crisis Management.

Educate and train employees on consistency of content.

Keep abreast of branding standards and business goals.

Measuring the performance of digital marketing done through our partners.

Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Requirements and skills

Expert in Content Writing, Press Releases, Articles, Web Content, Social media pages, news items.

Proven experience as a Content Developer and Social Media Manager

Should know basic graphic design tools like Corel Draw, Photo Shop, Canva etc.

Familiarity with industry practices and professional standards

Integrity and professional ethics

Business acumen

Teamwork skills

Qualification and Experience

Bachelor\'s Degree in Mass Communication, Graphic Design, Arts, Management or higher.

4 - 7 years experience in Social Media / Digital marketing

Excellent understanding of social media strategy.

Kereses Consulting