Job Description

Company Description Fairmont Hotels & Resorts is where the intimate equally coexists with the infinite ? an unrivaled portfolio of more than 90 extraordinary hotels where grand moments of life, heartfelt pleasures and personal milestones are celebrated and remembered long after any visit. Since 1907, Fairmont has created magnificent, meaningful and unforgettable hotels, rich with character and deeply connected to the history, culture and community of its destinations ? places such as The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs in Canada, Fairmont Peace Hotel in Shanghai, and Fairmont The Palm in Dubai. Famous for its engaging service, awe-inspiring public spaces, locally inspired cuisine, and iconic bars and lounges, Fairmont also takes great pride in its pioneering approach to hospitality and leadership in sustainability and responsible tourism practices. Fairmont is part of Accor, a world leading hospitality group counting over 5,400 properties throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless ? a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences. Job Title: Digital Marketing Manager Location: Fairmont Mumbai Position Overview: As the Digital Marketing Manager at Fairmont Mumbai, profile will be pivotal in shaping and executing digital marketing strategy for the hotel and brand across Rooms, Food & Beverage (F&B), Wellness, and Banquets. This role involves managing digital campaigns, optimizing our website, leading innovative marketing initiatives, and tracking performance metrics. You will work closely with various teams, including core marketing, corporate, creative design, and revenue management/ sales, agencies and third parties. Key Responsibilities: Digital Marketing Strategy Development: Be a custodian of digital domain and strategize and create go to market plan Develop and execute digital marketing campaigns for Rooms, F&B, Wellness, and Banquets, encompassing SEO/SEM, email, and display advertising. Design the media plan and execute targeted campaigns across Meta (Facebook & Instagram), Google Ads, LinkedIn, OTAs, Food Aggregators, and other relevant aggregators and third-party digital platforms. Website, Owned Channels, Aggregators and Content Management and Audit: Drive and update hotel website content and user experience (UX) to enhance SEO, traffic, leads, engagement, and conversion rates. Regularly update the website, owned channels, aggregator platforms with new features, promotions, images and content in collaboration Monthly audit all the content and refresh it with the latest updates and promotions. ORM: Review all owned and external portal on brand content Leverage online reviews to increase brand credibility Liase with internal stakeholders on handling guest comments Industry Trends and External Relations/ Agencies/ Influencers: Stay updated on industry trends, digital marketing best practices, and emerging technologies to keep Fairmont Mumbai ahead of the competition. Handle and coordinate with the digital, social media agencies, vendors, and likeminded partners to execute digital marketing initiatives effectively. Collaborate with influencers, KOLs for hosting