Job Description

Responsibilities:\xef\x82\xb7 Plan and execute Search traffic strategy for the company - both paid and organic\xef\x82\xb7 Constantly check search terms, rankings and analytics to monitor performance of website
and do necessary changes for improvement\xef\x82\xb7 Collaboration with website developers to make the website more and more SEO friendly.\xef\x82\xb7 run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising\xef\x82\xb7 employ user experience (UX) and conversion rate optimisation methods to turn visitors into
more active users and to help improve website performance\xef\x82\xb7 drive targeted and loyal traffic to a website by community building\xef\x82\xb7 use social media to distribute content and encourage more external sites to link to your
content - giving you more authorityRequirements and skills
\xef\x82\xb7 a genuine interest in SEO and/or digital marketing\xef\x82\xb7 evidence of a strong personal online profile, e.g. a blog, website or connections and
interactions on various social media platforms\xef\x82\xb7 a commitment to keeping your technical skills and knowledge up to date
\xef\x82\xb7 an inquisitive mind which drives you to understand Google\'s algorithms and predict what
changes might be coming\xef\x82\xb7 a good understanding of search engines\xef\x82\xb7 an ability to understand social media platforms and how to use them to distribute content,
gain more links and build successful campaigns\xef\x82\xb7 a good understanding and hands on experience of advertising platforms.
\xef\x82\xb7 strong analytical skills for understanding ranking algorithms\xef\x82\xb7 excellent communication skills to educate, inform, manipulate and mediate across a numberof stakeholders in an organisation\xef\x82\xb7 an understanding of, or experience of, HTML coding, and preferably Javascript and PHP\xef\x82\xb7 develop and integrate content marketing strategies\xef\x82\xb7 monitor the algorithms set by the search engines to keep up to date with changes.\xef\x82\xb7 Run display and other paid ads on Google, Facebook and other platforms as and when

Ciel HR