Job Description

Responsibilities:

• Develop, implement, and optimize paid advertising campaigns across Meta, Google, YouTube, Instagram, and other relevant platforms.
• Conduct thorough keyword research and audience analysis to target the right audience segments.
• Monitor and analyze ad performance metrics, providing actionable insights to improve ROAS and achieve campaign goals.
• Stay updated on industry trends and algorithm changes to adapt strategies accordingly.
• Develop and manage the implementation of social media marketing strategies to increase brand awareness, engagement, and presence.
• Ideate and curate engaging content for social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Collaborate with cross-functional teams to align advertising efforts with overall marketing objectives.
• Utilize SEO knowledge to enhance ad visibility and relevance, optimizing content for various platforms.
• Create compelling ad copy and visuals that resonate with the target audience.
• Conduct A/B testing to refine and improve ad creative and targeting strategies.
• Monitor and analyze social media metrics to measure the success of campaigns and adjust strategies accordingly.
• Stay up-to-date with industry trends and emerging technologies, providing recommendations for new strategies and tactics.
• Prepare and present regular reports on both paid advertising and social media campaign performance to stakeholders.

Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?50,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Schedule:

• Day shift

Supplemental pay types:

• Yearly bonus

Ability to commute/relocate:

• Vijay Nagar, Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your notice period?

Education:

• Master's (Preferred)

Experience:

• Digital marketing: 3 years (Required)

Work Location: In person