Job Description

The Digital Marketing Manager will be responsible for:

• Developing marketing strategies for a portfolio of more than 10 hotels, including creating and monitoring social content, digital campaigns and online reviews for all hotels.
• Develop/harvest social media content for Facebook/Instagram, report social media performance, attend events for social media coverage, monitor and report performance.
• Assist the sales team, maintain content on company websites, content on 3rd party sites, content on business listings and eMarketing campaigns adhering to brand voice requirements and timelines across multiple platforms.
• Assist with traditional marketing including creating packages, promotional campaigns, flyers and seasonal campaigns to support each of the revenue centers of the hotels including rooms, restaurants and catering events.

The following are specific responsibilities and contributions critical to the successful performance of the position:

• Effectively compose empathetic and unique responses to guest reviews to address and/or enhance guest experiences.
• Collect and develop content for social platforms, enhancing brand presence and image across the portfolio.
• Maintain multiple brand messaging and voice for multiple properties across defined social platforms.
• Providing properties with regular analysis, strategy, best practices for all defined social platforms.
• Monitor management response guidelines and emerging platforms for brands and review websites.
• Deliver reputation management analysis, insights, tracking and reporting.
• Create new creative video content.
• Create initiatives to increase email database.
• Develop campaigns for driving engagement through social platforms. Track and report engagement growth.
• Identify link building opportunities and execute on partnerships in conjunction with property Director of Sales.
• Perform any other job related duties as assigned by the General Manager, Director of Sales, Regional Director of Sales, or VP of eCommerce & Digital Marketing.

Job Requirements Experience, Skills & Knowledge:

• Bachelor\'s degree, preferably Marketing, Business Administration, Communications or related field.
• Experience in WordPress, Square Space, Hootsuite/Sprinkler/Sprout, Constant Contact, Mailchimp, digital marketing and social media platforms (Facebook, Instagram, Twitter, LinkedIn), Marriott and Hilton experience a plus
• Organizational skills and strong ability to work independently
• Ability to communicate effectively with multiple stakeholders within a fast-paced environment
• Enthusiasm for customer satisfaction
• Personal passion for marketing
• Strong sense of professionalism with ability to adapt to new conditions, assignments and deadlines
• Superior verbal and written copywriting, editing and communication skills
• Proficient in Microsoft Applications (MS Word, MS Excel, MS Power-point) and Adobe Suite/InDesign

Job Type: Full-time Pay: 10,597.37 - 47,550.86 per month Benefits:

• Life insurance
• Paid sick time
• Provident Fund

Schedule:

• Monday to Friday
• Night shift
• US shift

Ability to commute/relocate:

• Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor\'s (Preferred)

Experience:

• Digital marketing: 6 years (Required)

Work Location: In person Expected Start Date: 09/10/2023