• Key Responsibilities:
• Develop and Implement Digital Marketing Strategies:
• Design and oversee all aspects of our digital marketing including our marketing database, email, SEO/SEM, social media, and display advertising campaigns.
• Develop and manage digital marketing campaigns.
• Plan and execute all web, SEO/SEM, email, social media, and display advertising campaigns.
• Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Content Management:
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Oversee and manage the creation of relevant, engaging digital content.
• Analytics and Reporting:
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Social Media Management:
• Manage and oversee social media strategy.
• Manage and improve online content, considering SEO and Google Analytics.
• Forecast sales performance trends and act proactively to increase our market segment.
• Budget Management:
• Plan, execute, and manage digital marketing budget.
• Monitor campaign budgets and ensure optimal use of budget resources.
• Collaboration and Leadership:
• Work with other departments to ensure digital marketing campaigns are aligned with company goals.
• Lead, supervise, and motivate members of the digital marketing team.
• Communicate with industry professionals and influencers via social media to create a strong network.
Job Types: Full-time, Permanent
Pay: ?20,000.00 - ?25,000.00 per month
Benefits:
• Health insurance
Schedule:
• Day shift
Supplemental pay types:
• Performance bonus
Education:
• Bachelor's (Preferred)
Experience:
• Digital marketing: 2 years (Preferred)
• total work: 5 years (Preferred)
Work Location: In person
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