Digital Marketing Manager

Year    Kolkata, West Bengal, India

Job Description

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Job Title: Digital Marketing ManagerExperience Level: 7- 8 yearsKey Responsibilities:
  • Digital Strategy Development: Develop and implement digital marketing strategies that align with client goals and objectives.
  • SEO and SEM: Manage on-page and off-page SEO optimization, keyword research, and PPC campaigns to improve organic search rankings and paid search performance.
  • PPC Advertising: Create, monitor, and optimize paid advertising campaigns (Google Ads, Bing Ads, social media ads) to maximize ROI and achieve client KPIs.
  • Analytics and Reporting: Utilize web analytics tools (Google Analytics, Adobe Analytics, etc.) to track and analyze website performance, user behavior, and campaign effectiveness. Provide regular reports and insights to clients.
  • Content Strategy: Collaborate with content creators to develop and execute content marketing strategies that drive engagement and conversions.
  • Social Media Management: Oversee social media marketing efforts, including content creation, posting schedules, and community engagement.
  • Team Leadership: Lead and mentor a team of digital marketing professionals, providing guidance and support to ensure project success.
  • Client Communication: Act as the main point of contact for clients, maintaining strong relationships and ensuring their digital marketing objectives are met.
  • Budget Management: Manage digital marketing budgets effectively, optimizing spending to achieve the best results.
  • Stay Current: Stay up-to-date with industry trends, algorithm updates, and emerging digital marketing technologies to ensure our strategies remain cutting-edge.
Requirements: Masters degree in Marketing, Business, or a related field.
7-8 years of experience in digital marketing, with a focus on SEO, SEM, PPC, and analytics.
Proven track record of successfully managing and implementing digital marketing campaigns.
Proficiency in digital marketing tools and platforms, including Google Ads, Google Analytics, SEO tools, and social media management tools.
Strong analytical skills and the ability to translate data into actionable insights.
Excellent communication, leadership, and client management skills.
Self-motivated and able to work independently.
Certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot) are a plus.Job Types: Full-time, PermanentPay: \xe2\x82\xb91,000,000.00 - \xe2\x82\xb91,100,000.00 per yearBenefits:
  • Health insurance
  • Provident Fund
Schedule:
  • Day shift
Supplemental pay types:
  • Yearly bonus
Experience:
  • Digital marketing: 10 years (Required)
  • SEO tools: 10 years (Required)
  • Social media marketing: 10 years (Required)
Work Location: In person

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Job Detail

  • Job Id
    JD3339770
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kolkata, West Bengal, India
  • Education
    Not mentioned
  • Experience
    Year