Froot Coffee is an innovative fast food restaurant in Ernakulam, Kerala, offering a vibrant menu that includes an array of sandwiches, burgers, fried chicken, fruit juices, smoothies, coffee, milkshakes, and ice creams. We are dedicated to providing a refreshing and delightful dining experience, and we are looking for a dynamic Digital Marketing Executive to help amplify our brand presence online.Position Overview: We are seeking a creative and results-oriented Digital Marketing Executive to join our team. In this role, you will be responsible for developing and executing online marketing strategies that increase our brand visibility, engage our audience, and drive traffic to our restaurant. Your passion for digital trends and innovative marketing approaches will help us reach new heights.Key Responsibilities:
Develop, implement, and manage digital marketing campaigns across various platforms including social media, email marketing, SEO, PPC, and content marketing.
Create, curate, and manage engaging content for our social media accounts (Instagram, Facebook, Twitter, etc.) to boost engagement and followers.
Optimize our website content and structure to improve SEO performance and organic search rankings.
Design and manage online advertising campaigns (Google Ads, Facebook Ads, Instagram Ads) to maximize return on investment (ROI).
Analyze and report on the performance of digital marketing campaigns using tools such as Google Analytics, providing actionable insights and recommendations.
Collaborate with the creative team to produce high-quality visuals, videos, and other digital assets that align with our brand identity.
Engage with online communities, respond to customer comments and messages, and manage our online reputation.
Monitor industry trends and competitor activities to identify new opportunities and challenges.
Coordinate with external agencies and vendors when necessary to ensure campaign success.
Qualifications:
Bachelors degree in Marketing, Communications, Digital Media, or a related field.
Proven experience as a Digital Marketing Executive or in a similar role, preferably within the food and beverage industry.
Strong understanding of digital marketing concepts, tools, and best practices.
Proficiency in using digital marketing software and tools such as Google Analytics, Google Ads, Facebook Business Manager, and email marketing platforms.
Excellent written and verbal communication skills.
Creative thinking and the ability to generate innovative marketing ideas.
Strong analytical skills and attention to detail.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Job Type: Full-timePay: \xe2\x82\xb918,000.00 - \xe2\x82\xb922,000.00 per monthBenefits:
Health insurance
Provident Fund
Schedule:
Rotational shift
Education:
Bachelor's (Preferred)
Experience:
Digital marketing: 2 years (Preferred)
total work: 2 years (Preferred)
Work Location: In person
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