Digital Marketing Manager
Year Kazhakoottam, Thiruvananthapuram, Kerala, India
Job Description
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We are seeking a skilled Digital Marketing Manager who possesses a strong understanding of SEO principles and techniques. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns across various platforms to drive brand awareness, engagement, and conversions. Key Responsibilities:
- Developing and Implementing Digital Marketing Strategies:
- Collaborate with cross-functional teams to develop comprehensive digital marketing strategies aligned with business goals.
- Plan and execute digital campaigns across various channels, including email, social media, display advertising, and PPC.
- Search Engine Optimization (SEO):
- Conduct keyword research to identify opportunities for improving organic search rankings.
- Optimize website content, including landing pages and blog posts, for search engines.
- Monitor and analyze website performance metrics using tools such as Google Analytics and Search Console.
- Stay up-to-date with the latest trends and best practices in SEO.
- Content Marketing:
- Develop and manage content marketing strategies to attract and engage target audiences.
- Create high-quality, SEO-friendly content, including blog posts, articles, infographics, and videos.
- Social Media Marketing:
- Manage social media accounts and develop content calendars to maintain a consistent brand presence.
- Monitor and respond to comments and messages on social media platforms.
- Analyze social media metrics to measure the effectiveness of campaigns and identify areas for improvement.
- Paid Advertising:
- Plan and execute paid advertising campaigns, including PPC and display ads, to drive traffic and conversions.
- Monitor ad performance and adjust strategies as needed to optimize ROI.
- Bachelor\'s degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Marketing Manager or similar role.
- In-depth knowledge of SEO best practices and techniques.
- Familiarity with keyword research tools, such as SEMrush or Ahrefs.
- Proficiency in Google Analytics and other digital marketing analytics tools.
- Strong written and verbal communication skills.
- Ability to multitask and manage multiple projects simultaneously.
- Creative thinking and problem-solving skills.
- Certification in Google Analytics or Google Ads is a plus.
- Day shift
- Digital marketing: 3 years (Preferred)
- SEO: 3 years (Preferred)
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Job Detail
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Job IdJD3324933
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationKazhakoottam, Thiruvananthapuram, Kerala, India
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EducationNot mentioned
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ExperienceYear