Job Description

• Developing and Implementing Digital Marketing Strategies:
• Create and execute comprehensive digital marketing strategies aligned with the company's overall business objectives.
• Identify target audiences and tailor digital campaigns to reach and engage potential clients.
• Social Media Management:
• Manage and oversee the company's presence on various social media platforms.
• Develop and implement content calendars, ensuring a consistent and engaging online presence.
• Utilize social media advertising to reach specific demographics and drive lead generation.
• Search Engine Optimization (SEO):
• Optimize website content for search engines to improve organic search rankings.
• Conduct keyword research and analysis to identify opportunities for improved visibility.
• Monitor and report on website analytics and SEO performance.
• Email Marketing:
• Develop and execute email marketing campaigns to nurture leads and maintain client engagement.
• Segment email lists based on various criteria to ensure targeted communication.
• Content Creation and Management:
• Create and curate high-quality content, including blog posts, articles, videos, and other multimedia formats.
• Ensure that content aligns with the company's brand and values.
• Online Advertising:
• Plan and execute online advertising campaigns, including PPC (pay-per-click) advertising.
• Analyze and optimize ad performance based on key metrics and goals.
• Website Management:
• Oversee the company's website, ensuring it is user-friendly, up-to-date, and optimized for conversions.
• Implement and manage lead generation forms and landing pages.
• Analytics and Reporting:
• Monitor and analyze key performance indicators (KPIs) to assess the success of digital marketing efforts.
• Prepare regular reports for management, highlighting trends and providing recommendations for improvement.
• Collaboration with Sales and Other Departments:
• Work closely with the sales team to align marketing efforts with sales goals.
• Collaborate with other departments, such as design and development, to ensure cohesive branding and messaging.
• Stay Updated on Industry Trends:
• Keep abreast of industry trends, emerging technologies, and changes in digital marketing best practices.
• Implement innovative strategies to stay ahead of the competition.
• Budget Management:
• Develop and manage the digital marketing budget, allocating resources effectively to achieve maximum ROI.

Job Type: Full-time

Pay: ?40,000.00 - ?50,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 4 years (Required)
• Real Estate: 1 year (Required)

Work Location: In person