Job Description

Job Role Digital Marketing Manager


ABOUT ROUTE MOBILE

Established in 2004, Route Mobile Limited is a publicly listed company and among the leading Cloud Communications Platform service provider offering Communication Platform as a Service (CPaaS) solutions.



We cater to enterprises, over-the-top (OTT) players, as well as mobile network operators (MNO) and we have a diverse enterprise client base across a broad range of industries including but not limited to BFSI, Retail, Travel, & Ecommerce.



We offer a comprehensive suite of customer-centric services and solutions on CXPaaS stack which include Enhanced Business Messaging, Voice, Email, Identity, SMS filtering, Analytics & Monetization.



Our focus on Customer Experience is driven by Innovation. Our R&D team and Developers constantly work on the world's most preferred chat apps like WhatsApp, Viber, RCS Business Messaging, Google Business Messaging, Apple Business Chat, Telegram and will soon add other popular ones as well. You will get a chance to get exposed to some really cool platforms by Google, Facebook, Instagram as well. Technology is at the core of everything that we build. RML'ites believe that working here is a rewarding experience.





Location Bangalore


Roles and Responsibilities:
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• PPC campaign management
• Collaborate with internal teams to create landing pages and optimize user experience
• Tracking and analysing important metrics that affect website traffic, service quotes and target audiences
• Maintaining industry relevancy by identifying and analysing the latest digital trends and tech developments in mobile marketing




Knowledge and Skills:
• Thorough knowledge of the key concepts of digital marketing and the main channels and techniques including SEO, PPC, social media, affiliate marketing and email marketing




Required Experience / Skills:
• 4 -6 years of experience
• Experience in using major analytics programs - specifically Google Analytics.
• Strong knowledge of HTML/JavaScript and SEO
• Experience in setting up and optimizing Google Adwords campaigns and LinkedIn paid campaigns
• Knowledge of Advance GTM
• Experience in Advanced / Custom Reports in Google Analytics.
• Knowledge of UTM tracking
• Experience in working with time-sensitive projects and tight deadlines




Email careers@routemobile.com