Job Description

JewelsHire , a distinguished leader in the realm of jewellery industry recruitment, extends its invitation for a position at a renowned jewellery manufacturer located in Sitapura, Jaipur.Role :The Digital Marketing Manager focuses on branding, lead generation, lead conversion, marketing, and maintaining the website\xe2\x80\x99s content. This role also includes SEO and ensuring the website functions correctly.Responsibilities:

• Branding:

• Develop and maintain the company\'s brand image.

• Create and update brand guidelines.

• Ensure all materials reflect the company\'s branding.

• Lead Generation:

• Develop and implement strategies for attracting new leads.

• Manage and optimize online and offline advertising campaigns.

• Track and analyze lead generation metrics.

• Lead Conversion:

• Implement and monitor lead nurturing campaigns.

• Optimize the sales funnel for higher conversion rates.

• Work with the sales team to ensure smooth lead handover.

• Marketing:

• Develop and execute marketing campaigns.

• Manage social media accounts and content.

• Analyze marketing campaign performance and adjust strategies accordingly.

• Website Content Management:

• Determine which products and banners should be uploaded.

• Remove underperforming products from the website.

• Ensure website content is up-to-date and relevant.

• SEO:

• Conduct regular SEO audits and implement recommendations.

• Optimize website content for search engines.

• Monitor and report on SEO performance.

• Functionality:

• Ensure all website functions (forms, payment gateways, etc.) are working properly.

• Identify and implement necessary website upgrades.

• Monitor website performance and resolve any technical issues.

SOP:

• Daily Tasks:

• Monitor and respond to social media interactions.

• Review and analyze daily lead generation and conversion metrics.

• Check website functionality and resolve any issues.

• Weekly Tasks:

• Update website content (new products, banners, blog posts).

• Conduct a website performance review and implement necessary changes.

• Hold a meeting with the marketing team to review campaign performance and strategies.

• Monthly Tasks:

• Conduct a comprehensive SEO audit.

• Review and update the marketing strategy.

• Prepare and present a performance report to the management team.

Requirements

• Good exposure with team handling of SEOs, Web Developers & Content Creators
• Knowledge of handling websites of luxury & life style products

• Minimum 3+ years of experience in the same role

• Bachelor\xe2\x80\x99s degree in Marketing (Digital) or equivalent.

• Highly competent in Microsoft Office i.e., Word, Excel, & Power point, and G-Suite i.e., Google Docs, Sheets

• Trend analysis as per Market
• Creative & Dynamic

• Team Leading
• Innovative

• Good Communication Skills

BenefitsBudget - Up to 40kLocation - Sitapura, Jaipur

JewelsHire