Job Description

(Note - Experience should be from Healthcare background only)

Job Responsibilities :

• Minimum of 4 to 6 years of experience in Digital Marketing (Diagnostics industry/ Pharma/Healthcare)
• Sound knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Expert in Internet and social media strategy with a demonstrated track record
• Create and implement Marketing plan within budget, in conjunction with overall business strategy
• Manage major projects such as PR events, launches, Marketing campaigns
• Demonstrate familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Complete ownership from driving top-of-funnel visitor traffic to monthly customer acquisition and MRR (Monthly recurring Revenue) goals
• Own the strategy and execution of demand generation campaigns to hit marketing pipeline and revenue goals.
• Build and execute demand generation programs through multiple channels (Organic, Paid, Social, Affiliate, etc.) but primarily focused on Paid channels
• Develop a deep understanding of the buyer journey, including funnel metrics, lead scoring, personas, audience development, and lifecycle marketing strategies.
• Create and implement a digital marketing strategy to drive awareness, traffic, leads, and conversions
• Lead the management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS), SEO, and content syndication.
• Strategy, including planning, budgeting, reporting, and execution across multiple channels (owned & paid)
• Apply customer and channel insights to inform and evolve our customer segmentation strategy for omnichannel growth
• Setting up attribution models, multi-channel tracking
• Create, maintain, and optimize PPC campaigns, ad-copies, landing pages, A/B testing, budgeting
• Manage third parties effectively such as digital agencies and service providers
• Develop and maintain regular reporting on campaign performance and marketing pipeline forecasts
• Own and manage a process for experimentation to find new channels, tactics, audiences and offers
• Designs, builds, and maintains company social media presence
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing
• Plans, executes, and measures experiments and conversion tests
• Collaborates with internal teams to create landing pages and optimize user experience
• Liaise with and manage all external agencies, such as PR, Creative, On-line, Media Buyers, Medical Publications
• Identifies critical conversion points and drop off points and optimizes user funnels
• Maintain awareness of competitor activity and general healthcare updates
• Contribute to internal and external meetings from a marketing perspective
• Issue on-going reports on all activities to Brand Manager
• Develop an annual marketing plan which should detail the year's activity to meet agreed company objectives.

Job Type: Full-time

Pay: ?40,000.00 - ?50,000.00 per month

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person