About the Opportunity Job Type: PermanentApplication Deadline: 06 October 2024Title Digital marketing manager - Referral channelDepartment Global Platform Solutions (GPS) Marketing TeamLocation Gurgaon, IndiaReports To Digital Customer Growth - Senior Manager (based in UK) with local manager supportLevel 5Fidelity are proud to have been helping our clients build better financial futures for over 50 years. We want people to feel confident and excited about investing with us and our social team plays a critical role in this goal. If you are you passionate about digital marketing and love thinking of creative ways to improve engagement and conversions then we\'ve got an exciting opportunity for you.About the Digital Marketing teamThe digital marketing team is broadly split into a new business (acquisition) team and a customer growth (cross-sell and upsell) team. We collaborate closely with the wider marketing teams, multiple internal stakeholders and our third-party agencies. We have a dedicated manager for all key channels with a digital agency supporting delivery of our paid activities. We are a dynamic and ambitious team wholl support your development every step of the way.About your role:You\'ll help support the wider digital marketing team activities but have specific responsibility for managing the Referral (refer-a-friend) channel. This channel is already running and showing promise but we want someone to expand it, refine it and take it to the next level.You\'ll help define the strategy and lead the design, execution, and optimization aspects. This role requires a strong blend of marketing expertise, data analysis and stakeholder management - working closely with other teams to deliver channel growth.You\'ll be passing data between 3rd party solutions so a good understanding of data protection and Financial Conduct Authority (FCA) compliance regulations would be an advantage.About you:We are looking for someone ambitious who has experience in the following areas:
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