Job Description

The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. Your expertise in SEO and Ads management will be crucial to the success of our marketing strategy.Key Responsibilities:

• SEO Management:

• Conduct keyword research to guide content teams and develop an SEO strategy.
• Optimize website content, landing pages, and blog posts for search engines.
• Analyze and improve organic search rankings and CTRs.
• Monitor and report on SEO performance, including organic traffic, keyword rankings, and conversions.
• Perform on-page and off-page SEO activities, including link-building and technical SEO.
• Keep up-to-date with the latest SEO trends, algorithms, and best practices.
• Ads Management:

• Plan, execute, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.
• Perform keyword research and bid management for paid search campaigns.
• Create and optimize ad copy, landing pages, and A/B testing for ad campaigns.
• Monitor campaign budgets, analyze data, and generate performance reports.
• Conduct regular analysis and reporting of campaign performance, ROI, and KPIs.
• Stay current with industry trends, tools, and techniques to continually improve ad performance.
• Content Strategy:

• Collaborate with content creators to ensure all content is optimized for SEO.
• Develop content strategies that align with the companys goals and target audience.
• Analytics & Reporting:

• Utilize tools like Google Analytics, Search Console, and other digital marketing software to track and report on the performance of all digital marketing efforts.
• Provide insights and recommendations based on data analysis to improve campaigns and overall digital strategy.
• Collaboration:

• Work closely with the design, content, and development teams to create high-performing digital campaigns.
• Coordinate with external agencies and freelancers as needed.

Qualifications:

• Bachelors degree in Marketing, Business, or a related field.
• 2+ years of experience in digital marketing with a focus on SEO and PPC advertising.
• Proven track record of successful SEO campaigns and paid ad management.
• In-depth knowledge of Google Ads, Google Analytics, Google Search Console, and other SEO tools.
• Experience with social media advertising on platforms such as Facebook, Instagram, LinkedIn, etc.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• A creative mindset with a passion for staying ahead of digital marketing trends.

Preferred Qualifications:

• Certification in Google Ads, Google Analytics, or similar.
• Experience with CRM software and email marketing tools.
• Basic understanding of HTML, CSS, and web development.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a dynamic team in a growing company.
• Continuous learning and professional development opportunities.
• Flexible working environment with potential for remote work.

RequirementsThe Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. Your expertise in SEO and Ads management will be crucial to the success of our marketing strategy.Key Responsibilities:

• SEO Management:

• Conduct keyword research to guide content teams and develop an SEO strategy.
• Optimize website content, landing pages, and blog posts for search engines.
• Analyze and improve organic search rankings and CTRs.
• Monitor and report on SEO performance, including organic traffic, keyword rankings, and conversions.
• Perform on-page and off-page SEO activities, including link-building and technical SEO.
• Keep up-to-date with the latest SEO trends, algorithms, and best practices.
• Ads Management:

• Plan, execute, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.
• Perform keyword research and bid management for paid search campaigns.
• Create and optimize ad copy, landing pages, and A/B testing for ad campaigns.
• Monitor campaign budgets, analyze data, and generate performance reports.
• Conduct regular analysis and reporting of campaign performance, ROI, and KPIs.
• Stay current with industry trends, tools, and techniques to continually improve ad performance.
• Content Strategy:

• Collaborate with content creators to ensure all content is optimized for SEO.
• Develop content strategies that align with the companys goals and target audience.
• Analytics & Reporting:

• Utilize tools like Google Analytics, Search Console, and other digital marketing software to track and report on the performance of all digital marketing efforts.
• Provide insights and recommendations based on data analysis to improve campaigns and overall digital strategy.
• Collaboration:

• Work closely with the design, content, and development teams to create high-performing digital campaigns.
• Coordinate with external agencies and freelancers as needed.

Qualifications:

• Bachelors degree in Marketing, Business, or a related field.
• 2+ years of experience in digital marketing with a focus on SEO and PPC advertising.
• Proven track record of successful SEO campaigns and paid ad management.
• In-depth knowledge of Google Ads, Google Analytics, Google Search Console, and other SEO tools.
• Experience with social media advertising on platforms such as Facebook, Instagram, LinkedIn, etc.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• A creative mindset with a passion for staying ahead of digital marketing trends.

Preferred Qualifications:

• Certification in Google Ads, Google Analytics, or similar.
• Experience with CRM software and email marketing tools.
• Basic understanding of HTML, CSS, and web development.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a dynamic team in a growing company.
• Continuous learning and professional development opportunities.
• Flexible working environment with potential for remote work.

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