Digital Marketing Manager
Year Dehradun, Uttarakhand, India
Job Description
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The Digital Marketing Manager will be responsible for planning, executing, and optimizing our online marketing strategies to drive brand awareness, engagement, and conversions. This role requires a deep understanding of SEO best practices and a strong proficiency in managing social media campaigns across various platforms. Key Responsibilities: Search Engine Optimization (SEO):
- Develop and implement comprehensive SEO strategies to improve organic search rankings and drive traffic to the website.
- Conduct keyword research, competitive analysis, and performance assessments to identify opportunities and improve SEO performance.
- Optimize on-page elements including meta tags, headers, URLs, and content to enhance search visibility.
- Collaborate with content creators to ensure SEO best practices are implemented in writing, formatting, and publishing.
- Monitor and report on SEO metrics and trends using tools like Google Analytics, Google Search Console, and SEO software.
- Develop, manage, and execute social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
- Create engaging content, including text posts, images, videos, and infographics tailored to each social media platform.
- Manage social media advertising campaigns, including budget allocation, targeting, and performance analysis.
- Monitor and respond to social media interactions, fostering a positive community and addressing customer inquiries.
- Analyze social media metrics and adjust strategies to improve performance and achieve marketing objectives.
- Plan and execute integrated digital marketing campaigns that align with overall business goals.
- Coordinate with the marketing team, designers, and developers to ensure cohesive and effective marketing efforts.
- Track and analyze campaign performance, providing regular reports with insights and recommendations for improvement.
- Stay up-to-date with the latest industry trends, technologies, and changes in search engine algorithms and social media platforms.
- Identify and evaluate new digital marketing opportunities and tools.
- Collaborate with other departments to align digital marketing strategies with overall company objectives.
- Bachelor\'s degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Marketing Manager or similar role.
- In-depth knowledge of SEO best practices and tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz).
- Strong understanding of social media platforms, trends, and best practices.
- Experience with social media advertising and analytics tools (e.g., Facebook Ads Manager, Hootsuite, Buffer).
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to multitask, prioritize, and manage time effectively.
- Experience in e-commerce or a related industry.
- Familiarity with HTML/CSS and website administration.
- Certification in Google Analytics, Google Ads, or related areas.
- Day shift
- Diploma (Required)
- Digital marketing: 1 year (Preferred)
- total work: 1 year (Preferred)
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Job Detail
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Job IdJD3316011
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDehradun, Uttarakhand, India
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EducationNot mentioned
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ExperienceYear