Job Description

Job Title : Digital Marketing Manager (Female candidates are preferred)Exp level - 8+ yearsLocation : Coimbatore (Work From Office)- Female candidate is preferred- Looking for an immediate joiner or who can join us with in 20 to 30 days is Preferred.Job Summary :We are looking for a highly skilled Digital Marketing Manager with over 8 years of experience, particularly in the IT services sector. The ideal candidate will possess exceptional creative and communication skills, with a proven track record of developing and executing innovative digital marketing strategies. This role demands a strategic thinker who is adept at managing and optimizing digital campaigns across various platforms to drive brand awareness, lead generation, and client engagement.Key Responsibilities :- Strategy Development : Design and implement comprehensive digital marketing strategies tailored to the IT services industry, aligning with business goals and target audience needs.- Campaign Management : Oversee the creation, execution, and optimization of digital marketing campaigns, including SEO/SEM, email marketing, content marketing, social media, and paid advertising.- Content Creation : Develop engaging content that reflects the company\'s brand voice and resonates with the target audience. Collaborate with content creators and designers to produce high-quality marketing materials.- Analytics & Reporting : Utilize analytics tools to monitor campaign performance, track key metrics, and generate detailed reports. Analyze data to derive actionable insights and optimize future marketing efforts.- Market Research : Stay abreast of industry trends, competitive landscape, and emerging technologies to ensure the company\'s digital marketing strategies remain cutting-edge and effective.- Collaboration : Work closely with the sales, product, and design teams to ensure cohesive messaging and to support cross-functional initiatives.- Budget Management : Manage and allocate the digital marketing budget efficiently, ensuring maximum ROI on all digital activities.- Brand Management : Enhance and maintain the company\'s online presence and brand reputation across all digital channels.Qualification s:Experience :- Minimum of 8 years of experience in digital marketing, with a strong background in the IT services industry.Education :- Bachelor\'s degree in Marketing, Business Administration, Communications, or a related field.- Advanced degree or certifications in digital marketing is a plus.Skills :- Proven expertise in digital marketing strategies and best practices.- Excellent creative thinking and problem-solving skills.- Exceptional written and verbal communication abilities.- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, email marketing software).- Strong analytical skills and experience with data-driven decision-making.Personal Attributes :- Innovative mindset with a passion for creativity and new ideas.- Detail-oriented with a strong ability to manage multiple projects simultaneously.- High level of professionalism and ability to work collaboratively in a fast-paced environment.Preferred Attributes :- Previous experience in managing digital marketing for IT services or technology companies.- Experience with international marketing and understanding of global digital marketing trends.

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