Job Description

OverviewAbout the RoleProdapt is one of the most respected technology services brands in India, with a strong presence in the global telecom market. Many of the world\xe2\x80\x99s largest communications enterprises are partnering with Prodapt for getting their technology stacks future-ready. With an approach centered around consultative solution value delivery, Prodapt has created a distinct niche that it will now expand on.As Prodapt looks to the next phase of its growth, one of the key focus areas will be AI Services delivered to enterprises around the world, solving for critical problem statements across industries.We are bringing together a core team of young and driven professionals to help us execute on our AI Services vision. Based in Chennai, this team will deploy best-practice frameworks in enterprise software GTM - industry research, solutioning, product marketing, brand development, inbound sales motions - to create new global markets for Prodapt in AI Services.As part of this core team, we are looking for a stellar Digital Marketing Manager. This person will play a central role in ensuring that our AI solution packages translate into a strong and predictable pipeline.ResponsibilitiesSome key responsibilities will include -Campaign Development:Work with the rest of the GTM team to get a grounds-up understanding of each AI use-case - the business value delivered, the target markets, the buyer personasDevelop, implement, and manage digital marketing campaigns across various channels including social media, email, search engines, and display advertising.Campaign Management & Data Analysis:Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).Own the reporting of campaign performance to leadership - clear and concise dashboards that help identify risk areasUse analytical tools to track and evaluate campaign performance. Provide insights and recommendations based on data analysis to improve marketing efforts.SEO and SEM:Work with the Content Marketing Manager to optimize content for the website and social media platforms for SEO.Plan, execute, and measure experiments and conversion tests.This will be a highly collaborative role, and will require you to bring a lot of structure and process into the Digital Marketing operations. You will get the chance to use Campaigns as a direct lever for global market growth, and will get plenty of opportunities for learning and growth.RequirementsRequirements and Skills5+ years in digital marketing, ideally with enterprise software organizationsStrong hands-on knowledge of various social media platforms, best practices, and website analyticsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurementExperience with A/B and multivariate experimentsExcellent project management and organizational skills

Prodapt