Digital Marketing Manager

Year    Chennai, Tamil Nadu, India

Job Description

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Dear Candidate , Pl find the Below JD for your reference Position Overview: We are seeking a dynamic and experienced Team Lead for Digital Marketing Specialists to join our growing team. The ideal candidate will be passionate about digital marketing, possess strong leadership skills, and have a proven track record of delivering successful digital marketing campaigns. As a Team Lead, you will be responsible for leading a team of digital marketing specialists, driving strategy, and executing initiatives to achieve our marketing goals. Key Responsibilities:
1. Team Leadership: Lead, mentor, and motivate a team of digital marketing specialists to achieve performance goals and objectives. Provide guidance, coaching, and support to team members to foster their professional growth and development.
2. Strategy Development: Develop comprehensive digital marketing strategies aligned with business objectives. Collaborate with cross-functional teams to ensure integration with overall marketing and business plans.
3. Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including but not limited to SEO, SEM, social media, email marketing, and display advertising.
4. Performance Analysis: Monitor and analyze key performance metrics to evaluate the effectiveness of digital marketing initiatives. Utilize data-driven insights to optimize campaigns, drive continuous improvement, and achieve desired outcomes.
5. Budget Management: Manage digital marketing budgets effectively, ensuring efficient allocation of resources and maximizing return on investment (ROI).
6. Stakeholder Communication: Regularly Communicate with internal stakeholders to provide updates on campaign performance, discuss strategies, and address any challenges or opportunities.
7. Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in digital marketing. Continuously seek opportunities to innovate and enhance our digital marketing efforts.
8. Content Marketing: Lead content strategy, creation, and distribution across digital platforms. Collaborate with content creators and ensure content aligns with brand messaging.
9. SEO and SEM: Conduct keyword research and optimize website content for search engines. Manage and optimize paid advertising campaigns (Google Ads, social media ads, etc.).
10. Social Media Management: Develop and implement social media strategies to increase brand awareness. Create engaging content and manage social media accounts. Qualifications:
- Bachelor\'s degree in Marketing, Communications, Business Administration, or a related field.
- Strong understanding of digital marketing channels, tools, and techniques, including SEO, SEM, social media, email marketing, and analytics platforms.
- Proven track record of successfully managing digital marketing campaigns and driving measurable results.
- Exceptional leadership, communication, and interpersonal skills.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
- Relevant certifications (e.g., Google Analytics, Google Ads, HubSpot) are a plus. Job Type: Permanent Pay: 50,000.00 - 80,000.00 per month Benefits:
  • Provident Fund
Schedule:
  • Day shift
Supplemental pay types:
  • Performance bonus
Education:
  • Bachelor\'s (Preferred)
Experience:
  • Digital marketing: 1 year (Preferred)
  • total work: 1 year (Preferred)
Work Location: In person

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Job Detail

  • Job Id
    JD3259155
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Chennai, Tamil Nadu, India
  • Education
    Not mentioned
  • Experience
    Year