Job Description

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spending and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate

Requirements

• Proven working experience in digital marketing (minimum 1 year)
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight,Omniture, WebTrends)
• Experience in setting up and optimizing Google Ad campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?25,000.00 per month

Benefits:

• Flexible schedule

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• Performance bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Required)

Language:

• English (Required)
• Malayalam (Required)

Location:

• Kannur, Cannanore - 670002, Kerala (Required)