Job Description

• Amazon PPC Strategy: Develop and implement comprehensive Amazon PPC strategies tailored to achieve specific sales and ROI objectives.
• Campaign Setup: Create, manage, and optimize Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display, to maximize visibility and conversions.
• Keyword Research: Conduct in-depth keyword research to identify high-performing keywords and search terms relevant to our products. Continuously refine keyword lists for optimal campaign performance.
• Bid Management: Monitor and adjust keyword bids to ensure campaigns are cost-effective while achieving performance goals.
• Ad Creative Optimization: Collaborate with creative teams to develop compelling ad creatives that drive clicks and conversions. Test and iterate on ad copy and imagery for improved performance.
• Budget Management: Set and manage advertising budgets to meet targets while controlling ad spend efficiently.
• Competitor Analysis: Keep a close eye on competitor activity and adjust strategies accordingly to maintain a competitive edge.
• Performance Analytics: Utilize Amazon Advertising and third-party analytics tools to track, analyze, and report on the performance of PPC campaigns. Provide actionable insights and recommendations for improvement.
• A/B Testing: Conduct A/B tests on various campaign elements, such as ad copy, landing pages, and targeting options, to identify what resonates best with the audience.
• Product Listing Optimization: Collaborate with product teams to ensure product listings are optimized for conversions and keyword relevancy.
• Inventory Management: Coordinate with the operations team to ensure that advertising campaigns align with inventory availability and sales goals.
• Adherence to Amazon Policies: Stay informed about Amazon\'s advertising policies and guidelines, ensuring that all campaigns are compliant.

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