Job Description

These responsibilities highlight the multifaceted role of a Digital Marketing Manager, which requires a blend of creative, analytical, and management skills.1.Develop Digital Marketing Strategies: Create comprehensive digital marketing strategies to increase brand awareness and drive customer engagement.2.Manage Social Media Presence: Oversee the company\'s social media profiles, ensuring consistent messaging and engagement with followers.3.SEO Optimization: Implement search engine optimization strategies to improve website visibility and organic search rankings.4.Content Creation and Management: Direct the creation of digital content, including website content, blogs, and multimedia materials.5.Email Marketing Campaigns: Design and execute email marketing campaigns to nurture leads and communicate with subscribers.6.Data Analysis: Analyze digital marketing metrics and data to assess performance and inform future strategies.7.Budget Management: Allocate and manage the digital marketing budget to maximize return on investment.8.Pay-Per-Click Advertising: Manage PPC campaigns, including Google AdWords, to drive targeted traffic to the company\'s website.9.Influencer Partnerships: Identify and collaborate with influencers to expand brand reach and credibility.10. Online Community Engagement: Foster an online community and engage with customers and fans to build brand loyalty.11. Conversion Rate Optimization: Optimize landing pages and user funnels to improve conversion rates.12. Affiliate Marketing: Develop and oversee affiliate marketing programs to drive sales through third-party partners.13. Market Research: Conduct market research to stay informed about industry trends and competitor strategies.14. Crisis Management: Monitor and respond to any digital PR issues or crises that may impact the brand\'s reputation.15. Team Leadership: Lead and mentor a team of digital marketing professionals, setting goals and monitoring performance.16. Collaborate with Other Departments: Work closely with sales, product development, and customer service teams to align digital marketing efforts with company objectives.17. Training and Development: Stay current with digital marketing trends and tools, and provide training to the team as necessary.18. Reporting: Prepare regular reports on campaign performance, insights, and learnings to present to senior management.19. Website Management: Ensure the company\'s website is up-to-date, user-friendly, and aligned with marketing strategies.20. Legal Compliance: Ensure all digital marketing activities comply with industry standards and laws, including data protection regulations.

Expertia AI Technologies