Job Description

Identify enterprise market requirements/opportunities, develop Go-to-Market Strategies, and ensure strong alignment with Sales and other cross-functional teams to enable high-velocity Lead-Generation.

Budget and prioritize content-based, traditional, and partnership marketing programs.

Develop marketing plans and carry out successful execution of the plans.

Identify and build the most effective enterprise marketing materials, channels, and messaging for key accounts.

Engage & maintain direct alignment with Sales and cross-functional teams in terms of all enterprise marketing-driven campaigns/promotion strategies.

Evaluate all campaigns impact & ROI to determine the success and forecast for potential future investment.

Develop proven and accepted marketing processes and stay abreast of advancements in such methodologies and the latest trends.

Develop and manage a team of Content creators to develop, a content calendar including, but not limited to, landing pages, case studies, white papers, and technical blogs.

Employ a variety of methods for SEO, PPC, 3rd party site posting. Measure & report, ranking, and traffic, on the website and social profiles.

Identify the new sources of lead generation and revenue stream to complement existing marketing channels of demand generation.

Make presentations and key collaterals at webinars, trade shows, and conferences, to enhance the companys recognition and reputation in the customer and referral community.

Identify and develop partnership programs with industry leaders and leading technology companies (Microsoft, Google, AWS, IBM, Salesforce, healthcare companies.).

Build, manage, and nurture a talented team, and individual career development.