Job Description

Digital Marketing Manager
Years of Experience: 4+ years (Specifically hands on experience in SEO)
Employment type: Full time
Role Description
This is a full-time, on-site role in Chennai for a Digital Marketing Manager. We are a Software Company
& you will be managing Digital Marketing, not for our Clients, The Digital Marketing Manager
will be responsible for Social Media Marketing, SEO, SEM, Lead Generation, Analytics & Tracking, and
Demand Generation.
Skill Set: Expertise managing a team with following skills & also hands on with AD Campaign
Management in Google, Linkedin, Meta etc, Cost Optimization, Landing Page Generation &
Optimization, Setting up Funnels, Analytics & Tracking, Search engine optimization (SEO), Google
Analytics, Microsoft Clarity, Keyword Research, Email Marketing, SEM, SMM, SMO, Technical SEO,
Content marketing, SEO audits
Responsibilities

• Expertise managing a team with following skills & also hands on with AD Campaign

Management * Indepth knowledge in AD Campaign setup in Google, Linkedin, Meta etc

• Cost Optimization with regard to AD Budget, Tools used for Digital Marketing
• Ability to device Digital Marketing strategies for Global Market, Niche Services
• Ability to Research about Competitors & Mobile & Web App Products
• End to end knowledge to setup & monitor, track, optimize Analytics & Tools associated with it.
• Collaborate with the marketing team to develop comprehensive digital marketing strategies

aligned with the company\'s objectives and target audience. * Experience in social media marketing, lead generation, and digital marketing

• Experience in setting up Fast Landing Pages aligning with Campaigns & Services
• Knowledge to work with CRMs, Email tools, Lead Extraction tools, Research tools
• Optimize website content & for on-page SEO
• Perform technical SEO audits to identify and fix technical issues
• Implement off-page optimization strategies, including link building, guest blogging, and social

media outreach, to improve website authority and domain ranking. * Monitoring and suggesting ideas to enhance user engagement across our website andOptimizing pages for desktop, tablet, and mobile use. * Perform competitor analysis to identify content gaps and areas for improvement in websitedesign. * Analysis and optimization of SEO efforts and results - derive actionable insights and programsto increase search results rank, drive traffic, and ultimately scale in customer acquisition and
engagement. * Provide suggestions for SEO-friendly content creation by analyzing existing content marketingstrategy, keyword strategy, and data/traffic analysis * Collaborate with content writers, web developers, and other stakeholders to ensure SEO bestpractices are integrated into website content, design, and development processes. * Strong understanding of web analytics

• Excellent written and verbal communication skills
• Strong analytical skills and ability to make data-driven decisions
• Experience in the IT/software industry is a plus

Note: Relevant certifications such as Google Analytics and Hubspot Inbound Marketing certification will be beneficial.

Angel & Genie