Job Description

We have an opening in our organization for a "Digital Marketing Executive" position. Sharing details regarding position:05/07/24 HPS/2024/405 Digital Marketing Male / Female 1 5 to 10 Diploma in Digital Marketing:

• Manage both on-page SEO and off-page SEO for the company.
• Develop and map out SEO and Social Media content.
• Reviewing/writing necessary content for the landing page.
• Setting up and executing digital advertising campaigns on platforms of Facebook, Google AdWords campaign, etc. by performing necessary keyword research or conceiving landing page content, layout & design.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
• Focus on a combination of tactics and strategy for SEO/SEM/SMM.
• Performing periodic technical audits on the website, making short and long term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CWV (core web vitals) etc.
• Consulting with web developers to ensure the necessary technical architecture is in place.
• Monitoring SEO trends, best practices and techniques to ensure cutting edge strategy, top website rankings and identification of new opportunities.
• Keyword research on the companys site by considering the existing SEO reach, competition bench marking and cross-channel analysis to arrive at targeted keyword sets.
• Continually analyze results to optimize website content,as well as reporting progress and results.
• Working Knowledge of Google Analytics and Reporting Platforms.
• Conduct comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, broken links, etc. and suggest recommendations.
• On Page Optimization Conduct detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, etc. and provide recommendations based on SEO best practices for optimization.
• Content Strategy With keyword research as the fundamental input conduct a deep dive on site content to contribute to a content strategy.
• Off page SEO - in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal.
• Conduct data analysis on SEO and derive actionable insights to enable continuous optimization.
• Posting the product on different e-commerce websites, Catalogue management, Category wise posting, and online sales.

Required Knowledge:
Should have knowledge about E-Commerce Marketing.
strong understanding of digital marketing channels, tactics, analytics, and reporting.
Basic knowledge of HTML/CSS/JavaScript, Word press & Adobe Photo shop/image manipulation.
Experience in creative writing, good command in written/spoken grammatically correct English.
Up-to-date with the latest trends and best practices in digital marketing.
Hands on experience in using Google Search Console, Bing Places, Googly My Business, Google Tag Manager, etc.Number of positions: 2Experience: 5 to 10 yearsPackage: 30K to 45K per month

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