Role: Digital Marketing Manager
Location: Bangalore
Reporting to Head Marketing
:
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns (ROI and KPIs)
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Strategize evaluate and execute performance marketing campaigns on marketplaces like Amazon and Flipkart (previous experience must)
- Design, build and maintain our social media presence
- Design, build and improve on the current Companies Static and E Commerce Site
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
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