Job Description

Job Summary :

The Digital Marketing Specialist will play a crucial role in developing, implementing, and managing marketing campaigns that promote our brand, products, or services. The ideal candidate will have experience in content marketing, SEO, SEM, social media marketing, email campaigns, and performance analysis.

Key Responsibilities :

• Develop and execute digital marketing strategies across multiple channels (SEO, SEM, email, social media, content marketing, etc.) to drive brand awareness, engagement, and lead generation.
• Create and manage paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
• Monitor and analyze campaign performance , using tools such as Google Analytics, SEMrush, HubSpot, and social media insights, to optimize strategies and improve ROI.
• Manage social media platforms , including content creation, scheduling, engagement, and growth across Instagram, Facebook, LinkedIn, Twitter, etc.
• Implement and optimize SEO strategies , including on-page SEO, keyword research, link-building, and content optimization to improve organic search rankings.
• Email marketing campaigns : Design, implement, and analyze email marketing campaigns to increase engagement and conversions.
• Content creation and management : Write, edit, and proofread copy for blogs, landing pages, and social media posts that are aligned with brand voice and marketing objectives.
• Conduct market research to identify trends, customer needs, and competitor activities in the digital space.
• Collaborate with cross-functional teams , including sales, design, and product teams, to align marketing strategies with business goals.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure the company remains competitive.

A (JD) for a Digital Marketing position typically outlines the key responsibilities, qualifications, and skills needed for the role. Here's a sample JD for a Digital Marketing Specialist or Digital Marketing Manager position:

Job Title : Digital Marketing Specialist / Digital Marketing Manager Location : [Location/Remote] Company : [Company Name] Job Type : Full-time / Part-time / Contract About Us :

[Company Name] is a [brief company description], focused on delivering innovative solutions and providing exceptional services to our clients. We are looking for a dynamic, results-driven Digital Marketing Specialist to join our team and help drive the success of our online presence.

Job Summary :

The Digital Marketing Specialist will play a crucial role in developing, implementing, and managing marketing campaigns that promote our brand, products, or services. The ideal candidate will have experience in content marketing, SEO, SEM, social media marketing, email campaigns, and performance analysis.

Key Responsibilities :

• Develop and execute digital marketing strategies across multiple channels (SEO, SEM, email, social media, content marketing, etc.) to drive brand awareness, engagement, and lead generation.
• Create and manage paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
• Monitor and analyze campaign performance , using tools such as Google Analytics, SEMrush, HubSpot, and social media insights, to optimize strategies and improve ROI.
• Manage social media platforms , including content creation, scheduling, engagement, and growth across Instagram, Facebook, LinkedIn, Twitter, etc.
• Implement and optimize SEO strategies , including on-page SEO, keyword research, link-building, and content optimization to improve organic search rankings.
• Email marketing campaigns : Design, implement, and analyze email marketing campaigns to increase engagement and conversions.
• Content creation and management : Write, edit, and proofread copy for blogs, landing pages, and social media posts that are aligned with brand voice and marketing objectives.
• Conduct market research to identify trends, customer needs, and competitor activities in the digital space.
• Collaborate with cross-functional teams , including sales, design, and product teams, to align marketing strategies with business goals.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure the company remains competitive.

Qualifications :

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• years of experience in digital marketing, including SEO, SEM, social media, and email marketing.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, HubSpot, Mailchimp, etc.
• Strong understanding of SEO principles, social media trends, and content strategy.
• Excellent communication, writing, and analytical skills.
• Ability to work independently and as part of a team.
• Knowledge of HTML and basic design tools (Adobe Photoshop, Canva, etc.) is a plus.

Preferred Skills :

• Experience in creating and managing paid media campaigns on platforms like Google Ads, Facebook, LinkedIn, and Instagram.
• Certification in Google Ads, Google Analytics, HubSpot, or other relevant digital marketing certifications.
• Experience with e-commerce platforms (Shopify, WooCommerce) is a plus.
• Familiarity with content management systems (WordPress, Squarespace, etc.).

Job Types: Full-time, Fresher, Internship
Contract length: 3 months

Pay: ?8,086.00 - ?15,000.00 per month

Schedule:

• Day shift

Experience:

• total work: 1 year (Preferred)

Work Location: In person