Job Description

Job Title: Digital Marketing Specialist (Meta Marketing)

Location: Hyderabad

Experience: 0 to 3 years

Position Overview:

We are seeking a dynamic and results-driven

Digital Marketing Specialist

with expertise in

Meta Marketing (Facebook & Instagram Ads)

. In this role, you will develop, execute, and optimize paid social media campaigns to drive engagement, brand awareness, and customer acquisition. You will work closely with the marketing team to implement data-driven strategies and analyze performance metrics to ensure successful outcomes.

Key Responsibilities:

Develop and execute

Facebook and Instagram advertising strategies

to support business objectives such as lead generation, brand awareness, and customer acquisition. Manage

day-to-day paid social campaigns

, including

budget allocation, audience targeting, ad copywriting, and creative optimization

. Analyze campaign performance and generate reports to track

key metrics

such as conversions,

Return on Ad Spend (ROAS), Click-Through Rate (CTR), and engagement

. Collaborate with

design and content teams

to create compelling ad creatives and copy tailored to target audiences. Stay up-to-date with the latest trends and best practices in

Meta (Facebook & Instagram) advertising

and digital marketing strategies. Monitor and adjust campaigns in

real-time

to maximize performance and budget efficiency. Utilize

Meta Business Manager, Ads Manager, and other relevant tools

to optimize campaigns. Conduct

competitive analysis

and identify opportunities to refine marketing strategies.

Qualifications & Skills:

Bachelor's degree

in Marketing, Business, Communications, or a related field (preferred but not mandatory). Strong understanding of

Facebook and Instagram advertising platforms

. Hands-on experience with

Meta Ads Manager

and other paid social tools. Analytical mindset with the ability to interpret

data and optimize campaigns

accordingly. Knowledge of audience segmentation, targeting, and A/B testing. Strong collaboration and communication skills. Ability to work in a fast-paced and dynamic environment.
Prior experience in

performance marketing, social media marketing, or digital advertising

is a plus but not mandatory for freshers.

Job Types: Full-time, Fresher

Benefits:

Health insurance
Schedule:

UK shift
Application Question(s):

How many months/years of hands-on experience do you have running Facebook and Instagram ad campaigns using Meta Ads Manager? Can you describe a successful Meta (Facebook/Instagram) ad campaign you've managed? What was the objective, and how did you measure its success?
Experience:

Social media marketing: 1 year (Preferred) Facebook Advertising: 1 year (Preferred) SEO: 1 year (Preferred)
Location:

Madhapur, Hyderabad, Telangana (Required)
Work Location: In person