We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brands influence locally while also increasing brand loyalty and awareness.Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skillsDigital Marketing Job Requirements and Responsibilities:Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.Designs, builds, and maintains our social media presence.Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).Identifies trends and insights and optimizes spend and performance based on the insights.Brainstorms new and creative growth strategies through digital marketing.Plans, executes, and measures experiments and conversion tests.Collaborates with internal teams to create landing pages and optimize user experience.Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Identifies critical conversion points and drop off points and optimizes user funnels.Collaborates with agencies and other vendor partners.Evaluates emerging technologies.Provides thought leadership and perspective for adoption where appropriate.Digital Marketing Qualifications / Skills:Creating and maintaining client relationshipsSelf-motivated yet customer-focusedProficient in marketing research and statistical analysisHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivateEducation, Experience, and Licensing Requirements:Bachelors or masters degree in marketing or a related field0-1 working experience in digital marketing, particularly within the industryDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)Working knowledge of ad serving toolsExperience in setting up and optimizing PPC campaigns on all major search enginesWorking knowledge of HTML, CSS, and JavaScript development and constraintsHiring StagesRound 1 : Technical interview testing hard and soft skillsRound 2 : Interview with the founder of the company.Round 3 : HR Interview.Why work with usAt GOODTECHMIND , you have the opportunity to-1 month training (no stipend)5 month internship ( 4-8k stipend as per performance in training. After complete successful completion internship as per performance get 3-8lpa offer)- Receive a more-than-competitive salary plus benefits.- A flat and transparent culture.- Support for setting up home office.- Enjoy a culture with opportunities for exponential growth and learning.Who you\'ll work withYou will be working together with the founder, the engineering team lead and design team. To know more the individuals you\'ll be working with you can visit their profiles here [LinkedIn profile link] or [AngelList profile link].How to apply- If you're interested in the role, send in your resume to the this email address [email ID].- If you know someone talented who might be a good fit, refer them to us.- For any queries you have , email us at support@goodtechmind.com and contact us +91-XXXXXXXXXXJob Types: Full-time, Regular / PermanentSalary: 94,086.00 - 96,915.87 per monthSchedule:

• Day shift
• Night shift

Supplemental pay types:

• Performance bonus

Ability to commute/relocate:

• Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work (Preferred)