Job Description

As a digital marketing executive at GYAAN INDIA, you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our website. Your role is essential in helping us achieve our business objectives and reach our target audience effectively.

If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you'll be a perfect match for our team.

At GYAAN INDIA, we value creativity, collaboration and innovation and look forward to welcoming a new team member who shares these values. We strive to promote diversity and inclusivity and invite individuals from all backgrounds to apply.

Key Responsibilities :

Campaign Strategy and Execution :

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage campaigns across various channels, including search engines (SEO/SEM), social media, email, and display advertising.

Content Marketing :

• Create and curate engaging content for websites, blogs, and social media platforms.
• Collaborate with content creators to produce high-quality and targeted materials.

SEO/SEM :

• Optimize website content for search engines to improve rankings and traffic.
• Manage pay-per-click (PPC) campaigns and analyze keyword performance.

Analytics and Reporting :

• Monitor and analyze campaign performance using tools like Google Analytics and other reporting software.
• Provide actionable insights and recommendations based on data to improve ROI.

Social Media Management :

• Plan and execute strategies for platforms like Facebook, Instagram, LinkedIn, Twitter, and others.
• Engage with the audience to build brand awareness and loyalty.

Email Marketing :

• Create, schedule, and monitor email campaigns using platforms like Mailchimp or HubSpot.
• Segment email lists for targeted communication.

Performance Optimization :

• Test and optimize ad creative, landing pages, and call-to-actions (CTAs).
• A/B test campaigns to improve conversion rates.

Collaboration and Communication :

• Work with cross-functional teams, including design, sales, and development, to ensure cohesive branding.
• Stay updated on digital marketing trends, tools, and technologies.

Skills and Qualifications :

• Education :
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Technical Skills :
• Proficiency in Google Ads, Facebook Ads Manager, and email marketing tools.
• Knowledge of SEO best practices and tools like SEMrush or Ahrefs.
• Experience with analytics platforms (e.g., Google Analytics, Tableau).
• Creative Skills :
• Strong written and verbal communication skills.
• Ability to create compelling visual and written content.
• Soft Skills :
• Strong organizational skills and attention to detail.
• Analytical thinking and problem-solving.
• Ability to adapt to a fast-paced, dynamic environment.
• Experience :
• 1+ years of experience in digital marketing or a similar role.

Key Performance Indicators (KPIs) :

• Increased website traffic and user engagement.
• Higher conversion rates and ROI for campaigns.
• Growth in social media followers and engagement rates.
• Improved email open and click-through rates.

Tools and Platforms :

• Google Analytics, Google Ads, SEMrush, Ahrefs.
• Facebook Ads Manager, Instagram Insights, LinkedIn Campaign Manager.
• Mailchimp, HubSpot, Canva.

Job Type: Full-time

Pay: ?15,000.00 - ?26,905.38 per month

Benefits:

• Health insurance
• Paid sick time
• Work from home

Schedule:

• Evening shift
• Morning shift
• Night shift
• Rotational shift

Supplemental Pay:

• Overtime pay
• Performance bonus
• Yearly bonus

Experience:

• total work: 2 years (Preferred)

Work Location: In person

Expected Start Date: 17/12/2024