Responsibilities:
In this role you will be doing the following:
• Work closely with the region's business development & content team to develop Marketing/digital marketing plans for amplification of events on Paytm Insider.
• Implement platform, email and social media marketing plans for events and categories on Paytm Insider.
• Track and report digital marketing plans for effectiveness and efficiency.
• Implement various optimization techniques for continued improvement in digital marketing performance!
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